Fifth Edition.
Would you like to get acquainted with the most important techniques every company manager should know? Quickly differentiate the fundamentals from the secondary, leading to the most accurate decisions? And do all of this for both everyday and extraordinary situations?
If so, simply read this book. It presents an atypical look at the most successful techniques in business and draws on rich experience. Even within complex topics, easy-to-remember examples lead the reader step by step through the material clearly and methodically. The leading principles are highlighted, as are possible exceptions to them. The style is very sincere and combines the author's characteristic jocular tone with serious, in-depth discussion of the key issues.
The book also offers an original self-assessment test, which anyone can use to evaluate his or her potential success as a manager. Intense reader interests and numerous comments after the first four editions of this book have contributed to the completeness and accuracy of the current fifth edition. Examples are up to date, some as recent as 2016.
"I am sure that the interest in the book will come from ambitious people - present and future managers - and also from employees who wish go gain better insight into the mindset and consequent actions of their boss."
Dessislava Kostadinova, CEO, Building Solutions, Inc.
"Written in an accessible tone and fresh manner, the book wins with clear advice supported by insightful examples for situations and problems we often underestimate or forget... All (...) themes are presented from the point of view of practice."
Trud Newspaper, July 28 2009
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