Professional English in Use: Management

Part of the hugely popular "Professional English in Use" series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, covered in 40 independent units, including Leadership, Change Management and Finance are presented through real business case studies. The course has been informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used. Primarily designed as a self-study book, it can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA and other Business programmes and professionals who need to use English in managerial context.

Key Features of this Title:

• Covers all the key management vocabulary learners will need on an MBA course and to become successful managers
• Uses real business case studies to present the new vocabulary
• "Over to you" sections allow learners to apply the vocabulary they have learned in the unit to their own working situation
• Informed by the Cambridge Business English Corpus, ensuring the language taught is frequent and up-to-date

Учебната система "Professional English in Use" съдържа помагалата:

• Finance
• ICT
• Law
• Marketing
• Medicine
• Management
• Engineering

Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк.

Клет България ООД
София, 1797
ул. Лъчезар Станчев №5
info@klett.bg

Introduction
Management in context

• Perspectives on management
• What is managing?
• Mintzberg
• Management practice
• Organization structures
• Organizational structures
• An example of a divisional structure
• Some management gurus
• Henri Fayol (1841-1925)
• Frederick Winslow Taylor (1856-1915)
• Peter Drucker (1909-2005)
• Management in different sectors
• Private
• Public
• Not for profit
• Resources managers use
• Data and information
• Time
• Money

Innovation

• Innovation and creativity
• Sources of innovation
• Trevor Baylis: a case study on the value of market research in the innovation process
• Screening ideas
• Criteria for screening ideas
• Trevor Baylis: a case study on the value of market research in the innovation process
• Feasibility studies
• The new product development process
• Is there a need for a product or service?
• New product development in practice
• Diffusion of innovation and customer adoption of new products
• The Maclaren Baby Buggy
• Some disasters
• Intellectual property
• Patents
• Software piracy
• Creative Commons

Marketing

• Marketing principles
• Needs and wants
• Development of marketing techniques
• Marketing planning
• The benefits of marketing planning
• SWOT analysis - Caffè Italia, a UK coffee retail outlet
• The marketing mix
• The four Ps / the seven Ps of the marketing mix
• Product life cycle
• Market research
• STEEP analysis
• Market research methods
• Using the Internet for marketing
• Market research online
• The Long Tail and Freemium
• Doing business online
• The four Ps online
• Viral marketing in action
• Doing business online

Operations

• Processes
• Managing operations overview
• Porter's value chain
• Contingency planning and risk
• Suppliers
• Supply chains
• Purchasing
• Outsourcing
• Managing quality
• Quality
• ISO 9001:2008
• EFQM
• Customer care
• Customer relationship management (CRM)
• Customer journey mapping
• Operations online
• Just-in-time and online inventory management
• Online tendering

People and human resources

• Recruitment and selection
• The recruitment and selection process
• Recruitment of temporary staff
• Employment legislation and equal opportunities
• Motivation and job design
• Herzberg
• Hackman and Oldham's job characteristics model
• Performance appraisal, feedback, training and development
• 360-degree feedback
• Training options
• Teams
• Tuckman
• Belbin
• Emotional intelligence
• Managing knowledge and learning in organizations
• Learning organizations
• Knowledge management
• Leadership
• Transactional and transformational leaders
• Is there a difference between leadership and management?
• Managing across cultures
• Hofstede
• Cross-cultural competence
• Cross-cultural differences

Finance

• Financial accounting and management accounting
• Financial accounting
• Management accounting
• Business valuation and interpretation of accounts
• How much is a business worth? A case study in valuation of assets
• A shareholder’s perspective
• Banking and financial services
• Zopa and the banks
• Applying for a bank loan
• Cash management services and payment products
• Raising finance - equity and debt
• Venture capital and private equity
• A good business plan
• Debt or equity financing - Microsoft and Manchester United
• Mergers and acquisitions
• Value creation and synergy
• Implementing M&As and post-merger integration
• Corporate governance
• Company ownership and the principal-agency problem
• Executive compensation
• The board of directors
• Risk management
• Risk management and financial planning
• Risk management and investment
• Managing in difficult times
• A year that changed the world
• Capital markets and the credit crunch

Strategy and change

• Strategic options
• Porter - competitive forces
• Ansoff - product development versus market development
• Case study: the world watch industry
• Analysis
• Gaining competitive advantage through corporate strategy
• Mission, tactics and operational planning
• Scenario planning
• Managing change
• Planning for change with force field analysis
• Overcoming resistance to change
• Action planning
• Implementing strategy - management by objectives
• SMART objectives
• Resource allocation

Appendix: US English terms
Answer Key
Index
Acknowledge