Книгата е за всички, които си изкарват хляба с комуникации - рекламисти, пиари, маркетолози, бренд мениджъри, журналисти, икономисти, филолози, социолози, психолози, художници, политолози, учители, както и за студентите от тези дисциплини. Тя показва как да спечелим много като използваме най-успешната световна кампания на интегрирани маркетингови комуникации. Кампанията започва през 1981 г. и продажбите на водка Absolut са се увеличили с около 14 900% до 1995 г. И водката, и книгата са резултат от най-качествените суровини, технологии, научност и креативност. Книгата е подходящ пример за това как процъфтява любовта между ... |
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Адът и раят на безсмъртната рок легенда Ronnie James Dio. Автобиографията на Рони Джеймс Дио е откровената изповед на един човек, постигнал мечтите си, открил любовта на живота си и призванието, което му е помогнало да вдъхновява поколения наред фенове по целия свят. Това е история за силата на любовта и верността, за мечтите, амбициите, приятелството и трънливия път към славата. За музиката като изкуство и капаните на музикалната индустрия. За битката със собственото его и за сблъсъка на характери в един свят, обитаван от величия. Рони Джеймс Дио започва да пише своята автобиография малко преди смъртта си през 2010 г. ... |
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Homage to Catalonia remains one of the most famous accounts of the Spanish Civil War. With characteristic scrutiny, Orwell questions the actions and motives of all sides whilst retaining his firm beliefs in human courage and the need for radical social change. Part of the Macmillan Collector's Library - a series of stunning, clothbound, pocket sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition is introduced by Helen Graham, a leading historian on the Spanish Civil War. When George Orwell arrived in Spain in 1936, he ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... Sherlock Holmes is back on the case in this collection of sparkling short stories, in which we learn about Holmes' early days as a sleuth, encounter a seemingly murderous widow, and meet the great detective's brother, Mycroft, for the first time. And, in "The Final Problem", Holmes comes face-to-face with his nemesis, Professor Moriarty, in a battle of wits that could kill them both. This "Macmillan Collector's Library" edition features an afterword by David Stuart Davies - a Fellow of the Royal Literary Fund and an ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... In "Sherlock Holmes: The Dark Mysteries", Sherlock Holmes expert David Stuart Davies has selected the cases of the great detective that best reflect Sir Arthur Conan Doyle's deep interest in the supernatural. The first is the terrifying novel "The Hound of the Baskervilles", followed by nine Gothic adventures: "The Sussex Vampire", "The Creeping Man", "Shoscombe Old Place", "The Disappearance of Lady Frances Carfax", "The Veiled Lodger", "The Devil's Foot", "The ... |
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A pocket sized book - 10 x 15.5 cm. ... With subjects as broad as militarism, the British Empire, childhood and death, the "Selected Verse" of Rudyard Kipling is a treasure trove of the Nobel Prize winner's most striking and moving poetry, dramatic monologues and ballads. This "Macmillan Collector's Library" edition includes an introduction by Lizzy Welby and the endorsement of the Kipling Society, of which Dr. Welby is a Council Member. Rudyard Kipling was born in India in 1865. After intermittently moving between India and England during his early life, he settled in the latter in 1889, ... |
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Edited by David A. Jasen. ... Throughout history, few musical crazes have hit with such impact, had such a heyday and lingered so hauntingly as ragtime. Ragtime arrived on the upswing of Tin Pan Alley, when the popularity of pianos in the home was reaching its peak and an endless stream of sheet music flowed out to meet the demand. In the early 1900s, no name was more prominent on those sheet-music covers and no one wrote ragtime music more brilliantly than Scott Joplin. This wonderful book brings together in one superbly produced playing edition all thirty-eight of Scott Joplin's piano rags, including his six ... |
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Part of the Macmillan Collector's Library ; a series of stunning, clothbound, pocket sized classics with gold foiled edges and ribbon markers. These beautiful hardbacks make perfect gifts for book lovers, or wonderful additions to your own collection. This edition features a specially commissioned translation by Ros and Chloe Schwarz, as well as the charming original illustrations by Saint-Exupery himself, coloured by Barbara Frith. After crash-landing in the Sahara Desert, a pilot encounters a little prince who is visiting Earth from his own planet. Their strange and moving meeting illuminates for the aviator ... |
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Complete and unabridged. ... As well as being one of the major literary figures of the twentieth century and the recipient of the 1923 Nobel Prize for Literature, William Butler Yeats (1865 - 1939) is the greatest lyric poet that Ireland has produced. His early work includes the beguiling When You are Old, The Cloths of Heaven and The Lake Isle of Innisfree but, unusually for a poet, Yeats's later works, including Parnell's Funeral, surpass even those of his youth. All are present in this volume, which reproduces the 1933 edition of W. B. Yeats's Collected Poems and also contains an illuminating ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... Designed to appeal to the booklover, the Macmillan Collector's Library is a series of beautiful gift editions of much loved classic titles. Macmillan Collector's Library are books to love and treasure. A rich, comic and illuminating portrait of life in a small town, Cranford has moved and entertained readers for generations. This edition features illustrations by the celebrated Hugh Thomson, and an introduction by Dr Josie Billington, a specialist in Victorian literature. The women of the small country town of Cranford live in genteel poverty, ... |
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Ноември 1933 г. Сдружението на хотелиерите организира годишната си вечеря в Торки и като примерна внучка Кити Ъндърхей е готова да загърби неприязънта си към подобни събития и да представлява подобаващо своята баба - собственичката на хотел Делфин. А и ако трябва да е честна, да прекара вечерта в танци с чаровния капитан Матю Брайънт, не е толкова лоша идея, нали? Уви, краят на танците настъпва още преди втория коктейл Белини, когато местният съветник Харолд Евертън пада мъртъв над недопитото си кафе. Кити и Мат не губят време и се впускат в собствено разследване на причините за смъртта. Двамата вече имат опит с ... |
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Navigate Upper-Intermediate is suitable for CEFR level B2. Navigate is a six-level General English course tailored exclusively to adults. The course takes an innovative approach to reading and listening, based on academic research as to how adults best learn languages. The Upper-Intermediate Coursebook has been thoroughly tested and piloted in ELT classrooms across the world giving teachers the confidence that it works. It takes a bottom-up decoding approach to listening and reading, giving learners the skills they need to listen or read for tomorrow. Real world video content on the DVD provides integrated listening ... |
