The number one bestseller revised and expanded. ... This revised and expanded edition of the bestselling book, "The Personal MBA" by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the ... |
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Ñëåäâàò ðåçóëòàòè ñ ïî-ñëàáî ñúâïàäåíèå íà òúðñåíîòî: |
Äà ïðåâúðíåì íåïîçíàòèòå â ïðèÿòåëè, à ïðèÿòåëèòå â êëèåíòè. ... Òàçè êíèãà å çà ÷èòàòåëèòå, êîèòî èñêàò äà ðàçáåðàò íà÷èíèòå, ïî êîèòî ñå îñúùåñòâÿâà êîíêóðåíöèÿòà â èíòåðàêòèâíèÿ ñâÿò íà èíòåðíåò ñàéòîâåòå è ñðåäñòâàòà çà àâòîìàòèçèðàíè ïðîäàæáè. Àêî èñêàòå äà èçáåãíåòå çàëîæåíèÿ îò åëåêòðîííàòà òúðãîâèÿ êàïàí, çíà÷è òàçè êíèãà å òî÷íî çà âàñ. Àêî ñàìî èñêàòå äà âíèêíåòå ïî-äîáðå âúâ âèäîâåòå ìàðêåòèíãîâè âçàèìîîòíîøåíèÿ âúâ âåêà íà èíòåðàêòèâíîñòòà, ïðîäúëæàâàéòå äà ÷åòåòå. Ìàðêåòèíãúò íà ïîçâîëåíèåòî å êîíöåïöèÿ, êîÿòî äàâà âúçìîæíîñò íà ìàðêåòèíã ñïåöèàëèñòèòå äà îôîðìÿò ñâîåòî ïîñëàíèå òàêà, ÷å ïîòðåáèòåëèòå ñ ... |
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Ïîñòêîíñóìàòîðñêèÿò êîíñóìàòîð íÿìà êàêâî äà êóïè. Èìàìå òîâà, êîåòî íè å íóæíî. Æåëàåì ìíîãî ìàëêî è ñìå òâúðäå çàåòè, çà äà çàòðèåì ÷àñò îò âðåìåòî ñè çà íåùî, êîåòî å ñúçäàäåíî çà íàñ ñ öåíàòà íà ìíîãî òðóä. Ñòàðèòå ïðàâèëà âå÷å íå ðàáîòÿò. Ìàðêåòèíãúò óìðÿ! Äà æèâåå ìàðêåòèíãúò! Íóæíî íè å íåùî íîâî. Èíòåðåñíî. Èçêëþ÷èòåëíî. Çàáåëåæèòåëíî. Çà çàáåëåæèòåëíîòî íåùî ñè ñòðóâà äà ñå ãîâîðè. Òî å Ëèëàâà êðàâà. Ñêó÷íèòå íåùà ñà íåâèäèìè. Òå ñà êàôÿâè êðàâè. Äà æèâåå çàáåëåæèòåëíèÿò ìàðêåòèíã! Òîâà å èçêóñòâîòî äà âãðàäèø íåùà, êîèòî ñè ñòðóâà äà ñå îòáåëåæàò, äèðåêòíî â ïðîäóêòà èëè â óñëóãàòà. Ñåò Ãîäèí Ïðèïîìíÿ ... |
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Opium-Caffeine-Mescaline. Of all the many things humans rely on plants for, surely the most curious is our use of them to change consciousness: to stimulate, calm, or completely alter the qualities of our mental experience. In This Is Your Mind On Plants, Michael Pollan explores three very different drugs - opium, caffeine and mescaline - and throws the fundamental strangeness of our thinking about them into sharp relief. Exploring and participating in the cultures that have grown up around these drugs, while consuming (or in the case of caffeine, trying not to consume) them, Pollan reckons with the powerful human ... |
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The Award - Winning Sunday Times ¹1 Bestseller. ... 97 - hour weeks. Life and death decisions. A constant tsunami of bodily fluids. And the hospital parking meter earns more that you. Welcome to the life of a junior doctor. Scribbled in secret after endless days, sleepless night and missed weekends, Adam Kay's diaries provide a no-holds-barred account of his time on the NHS front line. Hilarious, horrifying and heartbreaking, this is everything you wanted to know - and more than a few thing you didn't - about life on and off the hospital. "So funny and important it should be given out on prescription." ... |
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The book applies modern interpretation of marketing in tourism industry. The purpose of the book is to integrate the potential of Bulgaria as a tourist destination with European good practices and standards through a successful marketing strategy. Special attention is paid to the consumers behaviour, tourism market and the development of effective marketing mix in tourism. The topics and discussions on product, price and distribution policy are also analyzed. ... |
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This book is in British English. ... Lisa wants some passport photos. So she is in the old bus station. She is alone. Lisa is at the photo booth. She is waiting for her passport photos. There are some photos in the machine. Lisa looks at the pictures. But they are not Lisa's pictures. Something is wrong. Now Lisa is frightened. Free resources including worksheets, tests and author data sheets at www.macmillanreaders.com. The book is two versions available: book book + CD Included CD contains audio versions of all the chapters of the book. ... |
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This book is in British English. ... Stuart is 17 years old and lives in Leeds. He has left school but he has no job and no money. He wants the motorbike that his friend Martin is selling. How will he find the money to buy Martin’s bike? Included CD contains audio versions of all the chapters of the book. Free resources including worksheets, tests and author data sheets at www.macmillanreaders.com. ... |
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This book is in British English. ... England - 1828 to 1840. Maggie Tulliver is beautiful and intelligent. But she is lonely and unhappy. Philip Wakem loves her. But she cannot meet him. The Tullivers and the Wakems are enemies. Then Maggie meets Stephen Guest. They fall in love. But Stephen is going to be married to Maggie's cousin. There are exercises at the end of the book. Included CD contains audio versions of all the chapters of the book. ... |
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This book is in British English. ... Marco is young and bored. He dislikes working on his father's farm, picking and packing boxes of peaches all day in the hot sun. He wants freedom, money and excitement. One weekend, he decides to leave home. He takes a train to the city, but he is not prepared for what he finds there. Included CD contains audio versions of all the chapters of the book. Free resources including worksheets, tests and author data sheets at www.macmillanreaders.com. ... |
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This book is in British English. ... England - 1802. Catherine Morland visits the city of Bath with Mr. and Mrs. Allen. She meets the Tilneys and falls in love with Henry Tilney. The Tilneys invite Catherine to their home, Northanger Abbey. Included CD contains audio versions of all the chapters of the book. ... |
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This book is in British English. ... Adam's money order was for one hundred pounds. Suddenly he was a rich man!"Go to the Post Office" - said the school teacher. "The Post Office official will give you the money." Adam went to the Post Office. But The official did not give him the money. Adam felt old and he felt poor again. There are exercises at the end of the book. Included CD contains audio versions of all the chapters of the book. ... |