The book "Economics of Enterprise" provides a theoretical as well as a methodological knowledge for the analysis and justification of major economic and organizational solutions in the enterprise. The book introduces the newest economic and managerial theories and explains the common practice of the contemporary national or global (resp. international) enterprises. ... |
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The best design from the Nordic region. Scandinavia is world famous for its inimitable, democratic designs which bridge the gap between craftsmanship and industrial production, organic forms and everyday functionality. This all-you-need guide includes a detailed look at Scandinavian furniture, glass, ceramics, textiles, jewelry, metalware, and product design from 1900 to the present day, with in-depth entries on 125 designers and design-led companies. Featured designers and designer-led companies include Verner Panton, Arne Jacobsen, Alvar Aalto, Timo Sarpaneva, Hans Wegner, Tapio Wirkkala, Stig Lindberg, Finn Juhl, M&# ... |
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Изданието е триезично - на английски, немски и френски език. ... An unprecedented catalog of modern trademarks. Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented Taschen publication, authored by Jens Muller, brings together ... |
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Modern companies face a number of challenges in performing their activities. The business environment in which they operate is characterized by dynamics, intense competition and a high degree of uncertainty and risk. Fluctuations in market demand are becoming larger and more unpredictable, and competition between goods and services offered in these markets is intensifying. All these factors require companies to take the necessary action to adapt to new conditions. The production of goods and the provision of services that customers want requires companies to pay increasing attention to their resource availability - in ... |
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Курсът е разработен за специалисти и студенти по маркетинг. 50 урока осигуряват цялата информация за основите на маркетинга, проучвания, реклама, медии и PR, а фокусът върху истински компании дава разнообразие от оригинални текстове. Учебната система "Professional English in Use" съдържа помагалата: Finance ICT Law Marketing Medicine Management Engineering Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк. ... |
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В книгата ще научиш как бързо и лесно да усвоиш основните елементи на Canva, за да започнеш да продаваш новото си умение. Тази книга ще те научи как: да печелиш пари, чрез умения, които ще ти позволят да създаваш физайни за различни клиенти и бизнеси; да създаваш професионални визуални материали за маркетинг кампании, социални медии и лого дизайни, които се отличават от конкуренцията; да използваш основните инструменти на Canva, което ще ти помогне да започнеш да работиш по-бързо и ефективно, ускорявайки работния си процес и подобрявайки продуктивността; да прилагаш наученото лесно, независимо от опита ти, стъпка ... |
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Part of the hugely popular "Professional English in Use" series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, covered in 40 independent units, including Leadership, Change Management and Finance are presented through real business case studies. The course has been informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used. Primarily designed as a self-study book, it can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA ... |
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Multilingual Edition (English, French, German). ... An international guide to contemporary packaging design. Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, ... |
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The Fight for the World`s Most Critical Technology. Power in the modern world - military, economic, geopolitical - is built on a foundation of computer chips. America has maintained its lead as a superpower because it has dominated advances in computer chips and all the technology that chips have enabled. (Virtually everything runs on chips: cars, phones, the stock market, even the electric grid.) Now that edge is in danger of slipping, undermined by the naïve assumption that globalising the chip industry and letting players in Taiwan, Korea and Europe take over manufacturing serves America's interests. ... |
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The book is devoted to the complex modelling of the microstructural alteration during hot metal forming with controlled cooling - the so-called Thermomechanical Treatment (TMT) and its influence on the mechanical properties of the final product. The simulation of the total thermomechanical schedule is realized using non-formal approaches and is computerized by the Finite Element Method. The application of this technique leads to reliable basis for realistic prediction and ruling of the steel and aluminium alloys treatment. In this way using of Computer Aided Simulation (CAS) is becoming necessary in the area of ... |
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С честване на годината на кучето - единадесетото от дванадесетте животни в китайския зодиак "Mountain Buggy" представя своето трето специално издание за принт на количка, "silhouettes". Смело по природа, храброто куче е лоялен и честен приятел, то е изобразено с богат илюстративен начин, с изкусен холографски принт "silhouettes", който предава на количката привлекателен и блестящ външен вид. Най-добрият приятел на човека е показан на принта на количката с многобройни орхидеи и рози, блестящи в зелено, червено и лилаво. Детската комбинирана количка "Nano V2 Year of the Dog" на " ... |
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A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distil into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity. " ... |
