Introduction to supply chain management

Modern companies face a number of challenges in performing their activities. The business environment in which they operate is characterized by dynamics, intense competition and a high degree of uncertainty and risk. Fluctuations in market demand are becoming larger and more unpredictable, and competition between goods and services offered in these markets is intensifying. All these factors require companies to take the necessary action to adapt to new conditions. The production of goods and the provision of services that customers want requires companies to pay increasing attention to their resource availability - in terms of design, production and transportation of products of suppliers, as well as their own production and distribution to customers. At the same time, they must constantly answer the question of what their end customers are really looking for. Therefore, in order to be able to run a successful business, companies need to be more and more closely connected with their business partners - suppliers and customers.

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Introduction
Essence of supply chains and their management

• Essence of the supply chain
• Supply chain structure and participants
• Supply chain management
• Business processes in the supply chain
• Sources of competitiveness in supply chains
• Quality
• Costs
• Service
• Innovation
• Core competencies and outsourcing in the supply chain

Case Study: Cadbury's global chocolate supply chain
Case Study: The milk supply chain
Case Study: Coral Princess
Strategic supply chain management

• Essence of strategic supply chain management
• Analysis of the internal environment
• Analysis of the external environment - the EPIC framework
• Formulation of vision, mission and strategic goals
• Formulation of a supply chain strategy
• Efficient and responsive supply chains
• Strategies based on push and pull methods
• Lean and agile supply chains
• Sustainable supply chains
• Implementation of the supply chain strategy and evaluation of the results
• Risk in supply chains and its management
• Essence and classification of risks in supply chains
• Risk management in the supply chain
• Risk mitigation strategies in the supply chain

Case Study: The three factors for Zara's success - speed, speed and speed
Case Study: Coca-Cola and water conservation
Case Study: Toyota - supply chain disruption management
Appendix: Principles of lean thinking
Relationships with suppliers and customers in the supply chains

• Collaboration in supply chains
• The collaboration spectrum
• Prerequisites for the success of the collaboration
• Supplier relationship management in the supply chain
• Building and developing relationships
• Evaluation of suppliers
• Supplier development
• Customer relationship management in the supply chain

Case Study: Intel's EPIC Supplier Program Award
Case Study: PepsiCo - responsible and sustainable
Case Study: M2 PROM and relationships with suppliers and customers
Procurement

• Importance of procurement for supply chains
• The choice between in-house production of components and outsourcing of production
• Supplier selection
• Purchasing organization and purchasing process
• Global sourcing
• E-procurement

Case Study: Boeing 787 Dreamliner and its global supply chain
Case Study: China and India are major rivals in the global supply game
Production

• Design of new products
• Design process
• Design through the prism of the supply chain
• Service design
• Design of a network of production facilities
• Role of the facility
• Location of the facility
• Allocation of the market and suppliers to the respective facilities
• Strategic capacity planning
• Production strategies and processes
• Design of production facilities
• Quality Management - Six Sigma

Case Study: IKEA - design and pricing
Case Study: In the world of product design the voice of the customer is already heard
Case Study: Bavarian Motor Works - BMW
Case Study: The Swiss army knife - Our best tool for protection is quality
Distribution, transportation, reverse supply chain

• Importance of distribution for supply chain
• Distribution network models in the supply chain
• Direct delivery from the manufacturer to the end customer
• Delivery from the manufacturer to the end customer through transit consolidation
• Delivery from manufacturer to wholesaler and/or retailer
• Cross-docking system
• Warehousing
• Transportation
• Factors for choosing the mode of transport
• Characteristics of the models of international transport
• Outsourcing of logistics activities in supply chain
• Reverse supply chain

Case Study: Seven-Eleven Japan
Case Study: Transportation of shoes from China to Austria via Hamburg
Case Study: Maersk and the global container business
Sales and operations planning

• Demand forecasting
• Bullwhip effect
• Elements of the demand forecast
• Characteristics of demand forecasts
• Classification of demand forecasting methods
• Qualitative methods
• Time series
• Inventory management
• Types of stocks (inventory)
• Inventory management costs
• Inventory management in supply chains
• ABC analysis of stocks
• New concepts in inventory management in supply chains
• Sales and Operations Planning (S&OP)
• Process steps
• Aggregate plan
• Supply and demand management
• Material requirements planning (MRP)
• Enterprise resource planning (ERP)

Case Study: The magic numbers of Walt Disney
Case Study: Forecasting trends in denim fashion
Case Study: Inventory management at Dell
Industry 4.0 and digital supply chains

• The four industrial revolutions
• The nine technologies in Industry 4.0
• Big data and analytics
• Autonomous robots
• Simulation
• Horizontal and vertical system integration
• Industrial Internet of Things
• Cybersecurity
• Cloud
• Additive manufacturing
• Augmented reality
• Digital supply chains

Case Study: Amazon robots
Case Study: Durability, not revolution - how 3D printing will change global supply chains
Case Study: AirSupply
Integrative case studies

• Case Study: Fast fashion supply chains
• Case Study: Nike
• Case Study: Starbucks Corporation

Conclusion
Literature