The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert B. Cialdini - New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this ... |
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A world-class thinker counts the ways-100 in all-in which humans behave irrationally, showing us what we can do to recognize and minimize these thinking errors for better decisions and a better life Despite the best of intentions, humans are notoriously bad-that is, irrational-when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as cognitive errors. Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all ... |
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Collections of documents. Edited by: Evgeniy Kandilarov, Soyoung Kim, Svetla Karteva-Dancheva. ... This collection of documents is dedicated to the relations between the European Union and the East Asian region, which includes three of the EU strategic partners in East Asia: China, Japan and the Republic of Korea. The EU's rising interest in Asia has been largely based on the economic and political importance of Asia in the post-Cold War period, as well as the impact that it has had on Europe's own international relations. The whole Indo-Pacific region is rapidly evolving and is becoming the centre of ... |
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Lao Tzu's Tao Te Ching is the source of Zen Buddhism, and is probably the most broadly influential spiritual text in human history. Complete & Unabridged. Part of the Macmillan Collector's Library; a series of stunning, cloth-bound, pocket-sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition is translated and introduced by David Hinton. Fluent in ancient Chinese and an acclaimed poet, he skilfully reveals how remarkably current and even innovative this text is after 2500 years. According to legend, Lao Tzu left China at ... |
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The Surprising Factors Behind Every Successful Project, from Home Renovations to Space Exploration and Everything In Between. Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York's skyline in twenty-one months, or how Apple's iPod went from a project with a single employee to a product launch in eleven months. These are wonderful stories. But most of the time big visions turn into nightmares. Remember Boston's Big Dig? Almost every sizeable city in the world has such a fiasco in its backyard. In ... |
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Alexei Navalny began writing Patriot shortly after his near-fatal poisoning in 2020. It is the full story of his life: his youth, his call to activism, his marriage and family, his commitment to challenging a world super-power determined to silence him, and his total conviction that change cannot be resisted-and will come. n vivid, page-turning detail, including never-before-seen correspondence from prison, Navalny recounts, among other things, his political career, the many attempts on his life, and the lives of the people closest to him, and the relentless campaign he and his team waged against an increasingly ... |
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The Elegant Math behind modern AI. A rich, narrative explanation of the mathematics that has brought us machine learning and the ongoing explosion of artificial intelligence. Machine learning systems are making life-altering decisions for us: approving mortgage loans, determining whether a tumor is cancerous, or deciding if someone gets bail. They now influence developments and discoveries in chemistry, biology, and physics-the study of genomes, extrasolar planets, even the intricacies of quantum systems. And all this before large language models such as ChatGPT came on the scene. We are living through a revolution in ... |
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How to Make Sense in a World that Doesn't. For thousands of years, mathematicians have used the timeless art of logic to see the world more clearly. In The Art of Logic, Royal Society Science Book Prize nominee Eugenia Cheng shows how anyone can think like a mathematician - and see, argue and think better. Learn how to simplify complex decisions without over-simplifying them. Discover the power of analogies and the dangers of false equivalences. Find out how people construct misleading arguments, and how we can argue back. Eugenia Cheng teaches us how to find clarity without losing nuance, taking a careful scalpel to ... |
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How anyone can take multiple career breaks to unlock adventure, advance their career, and find financial freedom. Why do we have to work for 40 years and only retire once? Why can't we take occasional career breaks to focus on the other areas of life that matter: family, friends, adventure, rest, hobbies, our health, and achieving long-held dreams? And what if there was a way of doing so that not only avoided financial or career downsides - but brought profound upsides? Author Jillian Johnsrud has walked the walk - taking numerous mini retirements that have unlocked work-life balance and a more purposeful life, while ... |
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Botanical Projects, Terrariums, and Gardens Inspired by the Wizarding World. Bring the study of Herbology into your garden, with this comprehensive activity book inspired by the Harry Potter films. Packed with 25+ projects, gardening tips, wizarding world-inspired terrarium ideas, and enchanting uses for a wide range of plants, Harry Potter Herbology is an indispensable guide that would make Professor Sprout proud. From Mandrakes to Dirigible Plums, from the Devil's Snare to the Venomous Tentacula, the Harry Potter films are filled with colourful enchanting plant life. Now, you can bring the magic of the wizarding ... |
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I Spy and Where's Waldo? get a revolutionary twist in this fun, eye-opening (Booklist) young readers edition on how to fully engage your brain to think critically and creatively. What would you say if I told you that looking at art could give you the confidence you need to speak up in class? Or that learning the history of donuts could help you think like a super spy and train like the CIA? smART teaches readers how to process information using paintings, sculptures, and photographs using methods that instantly translate to real world situations and are also fun! With three simple steps (1) How to See, (2) How to ... |
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A Breakthrough Program to Treat the Root Cause of Illness and Optimize Your Health. After suffering for years with unexplainable health issues, Dr. Ben Lynch discovered the root cause dirty genes. Genes can be born dirty or merely act dirty in response to your environment, diet, or lifestyle-causing lifelong, life-threatening, and chronic health problems, including cardiovascular disease, autoimmune disorders, anxiety, depression, digestive issues, obesity, cancer, and diabetes. Based on his own experience and successfully helping thousands of clients, Dr. Lynch shows you how to identify and optimize both types of dirty ... |
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