MBA Disrupted

Your Step-by-Step Guide to Bootstrapping $1M+ Digital Businesses.

This book is a comprehensive guide to building and scaling successful digital businesses.

It offers a practical, hands-on approach to entrepreneurship, focusing on actionable strategies and real-world examples rather than abstract theories. The book covers a wide range of topics essential for digital CEOs, including developing a resilient mindset, conducting market research, selecting the right business model, and implementing effective growth strategies.

It delves into various digital business models, such as service-based businesses, e-commerce, SaaS, affiliate marketing, and community-led growth, providing insights and best practices for each.

MBA Disrupted emphasizes the importance of continuous learning, innovation, and adaptation in the ever-evolving digital landscape. It also addresses the challenges businesses face in areas like marketing, recruitment, management, sales, technology, and compliance, offering practical solutions and strategies to overcome these obstacles.

Whether you're an aspiring entrepreneur or an experienced business leader, MBA Disrupted provides a practical roadmap to launching a digital business from zero to seven figures, based on Peshev's 25 years building and launching digital platforms, scaling multiple startups into 7 figures, consulting hundreds of executives, investing in 20 fast-growing startups, and managing a portfolio of agency properties generating over a billion monthly views.

"MBA Disrupted is blending deep industry insights with actionable strategies to empower any growth exec or tech CEO to take their digital business to new heights."
Blake Hutchison, CEO of Flippa

"The proverbial saying goes, 'Those who can't do, teach'. Mario Peshev disrupts this by transforming access for aspirational MBA candidates who need guidance from someone who has also walked in the shoes of the entrepreneurs he is teaching."
Eric Siu, CEO Single Grain

Локус Пъблишинг ЕООД
София, 1592
бул. Искърско шосе 19
locuspublishing@gmail.com

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Contents
Preface
Introduction
Overview of Funding Models for Businesses

• Bootstrapping
• Venture Capital (VC)
• Angel Investors
• Bank Loans
• Crowdfunding
• Grants
• Initial Public Offering (IPO)

Foundations for Success

• The Digital CEO Mindset
• Building Mental Strength as a Digital CEO
• Fixed vs. Growth Mindset
• How the 2020s Changed Entrepreneurship Forever
• Must-Have Leadership Skills for CEOs
• Defining your market, niche, and persona
• Defining Your Niche
• Defining Your Ideal Customer Profile
• Defining Your Solution
• Defining Your Offer
• Running a Live Test
• Market research
• Primary Research
• Secondary Research
• Qualitative Market Research
• Quantitative Market Research
• Branding Research
• Customer Research
• Competitor Research
• Product Research
• Business models 101
• Types of Business Models
• Essential Factors For Selecting Your Business Model
• Basics of incorporation and compliance
• What is Incorporation?
• What is Compliance?
• Establishing the Right Legal Foundation for Your Business
• Setting Up Your Legal Structure
• Essential Paperwork and Regulations for Your New Business
• Starting a Business in the U.S. as a Non-Resident
• The Advantages of a Non-U.S. Resident LLC
• Preparing the Essential Documents for Starting Your LLC
• Setting Up a Non-U.S. Resident LLC in the United States

Choosing Your Model and Building the Foundation

• Service-based Businesses
• Best Practices for Service-Based Businesses
• Mastering Pricing Strategies for Service-Based
• Businesses
• Client Acquisition for Service-Based Businesses
• Unique Value Proposition
• SAAS Foundations
• Lean Product Development
• Pricing Models
• Initial Traction
• Building Community
• Choosing the Right Community-Building Platform
• Developing Effective Growth Strategies for Your
• Community
• Monetization Options for Community-Driven
• Businesses
• Content Publishing Success
• Content-Driven Models
• Building Authority
• Building a Successful Digital Publication as a
• Revenue Stream
• Affiliate Marketing
• Niche Selection
• Partner Strategy
• Maximizing Your Affiliate Income
• Mastering E-commerce
• Platform Selection
• Driving Traffic to Your E-Commerce Store
• Explore the Different E-Commerce Models and
• Selling Digitally
• Dropshipping Dynamics
• The Benefits of Dropshipping
• Finding the Right Suppliers
• Fulfillment Challenges and Solutions
• Scaling Your Dropshipping Business

Launch and Early Growth

• Creating & Testing Offers Fast
• Offer Frameworks
• Rapid Validation Methods
• Go-to-Market Strategies
• Inbound Marketing
• Outbound Marketing
• Event-Led Growth
• Partner-Led Growth
• Product-Led Growth
• Community-Led Growth
• Revenue & Profitability
• P&L Statements
• Profit Distribution
• The Biggest Business Challenges and How to Overcome Them
• Strategic Challenges
• Marketing Challenges
• Recruitment Challenges
• Management Challenges
• Sales Challenges
• Technology Challenges
• Compliance Challenges
• Building Your Team: Outsourcing vs In-house Hiring
• In-House Hiring
• Outsourcing
• Implementing Bulletproof Processes
• The Benefits of Process Integration
• Strategies for Streamlining Your Operations
• Systematizing Recurring Tasks
• Optimizing Efficiency With BPM Tools

Mastering the Long Game

• Automation & Technology
• Core Marketing & Operations Areas to Automate
• Your Automation Toolset Checklist
• Principles of Sustainable Growth
• Avoid Burnouts
• Keep Innovating
• Build The Leadership Team
• Grow the Brand
• Expand Partnerships
• Keep NPS High
• Develop a Strong Pipeline
• Prioritize Diversification
• Onboard Advisors
• Never Stop Learning
• The Exit Plan
• Considering Acquisition
• Building to Last

Conclusion
Glossary

• Core Business and Management Education
• Investment and Finance
• Entrepreneurship and Startups
• Corporate Structures and Legal
• Marketing and Market Research
• Technology and Innovation
• HR and Organizational Behavior
• Business Strategy and Development
• Market Dynamics and Trends