Toni and Guy Mascolo opened their first hairdressing salon in South London in 1963. It was an ambitious move for the two brothers. Their family had only emigrated to England seven years previous, yet Toni and Guy, still only in their late teens, had gained the confidence to start up their own business. They had been taught both the skills of hairdressing and how to maintain a happy clientele by their father Francesco, who was himself a hairdresser of tremendous talent.
Within a few years Toni and Guy had been joined in the business by their younger brother Bruno and the family had opened two further salons in South London.
In 1972 the brothers opened a salon in Davies Street, just off Berkeley Square in Mayfair. It was a time when sharp, geometric haircuts were the fashion but "Toni & Guy" offered a more "commercial" feminine slant to this hairdressing movement and their highly individual, feminine haircuts were soon a great success. "Personalised" to suit each client and with a philosophy that each client should be treated as an individual and that her hair should suit her own facial shape, fashion taste and lifestyle, TONI&GUY created a maxim by which they have continued to work.
The mid 70’s saw the beginning of flamboyant hairdressing shows and the Mascolo brothers quickly found that they had a forte for demonstrating on stage and of sharing their ideas. A demand was created both in the UK and abroad. As well as Australia there are Salons situated throughout the USA and Europe.
The great advantage which "Toni & Guy" have, is the strength of their family.
In 1988, 1990 and 1995 Anthony Mascolo was awarded the accolade: "Best British Hairdresser", having previously won the "Avant Garde" title. In 1991, Sacha Mascolo-Tarbuck, Toni’s daughter, won the title "Best British Newcomer" and in 1991 until 1999 and 2000 the company was awarded the title of "Best British Art Team". These awards are the culmination of many years of consistent work.
"Toni & Guy" has won in excess of 45 British Hairdressing regional and UK awards including "Best Artistic Team" a record eleven times and British Hairdresser of the year three times.
Fast forward to 2009 with over 400 salons worldwide and many recent hairdressing awards, Director/Owner Christian Mascolo heads up essensuals allowing Sacha Mascolo-Tarbuck full creative concentration on the group "Toni & Guy".