Toni & Guy - Look Book: Project 10 Collection 2010/2011

Taking inspiration from high fashion, couture and street style, integrated for an ultimately wearable collection encompassing a multitude of lengths and shapes. Classic cuts are wig-like qualities with expanded width, whilst vigorous texture created by elaborate layering techniques achieves a rebelilious, DIY (Do it yourself) finish to the hair.

Colour highlights catwalk inspired trends and palettes, reminiscent of the 90's "grunge generation". Simple techniques make strong statements in a variety of vintage hues clever futuristic undertones.

An innovative collection of strong cut and colour choicesm reflective of key runway trends.

Toni and Guy Mascolo opened their first hairdressing salon in South London in 1963. It was an ambitious move for the two brothers. Their family had only emigrated to England seven years previous, yet Toni and Guy, still only in their late teens, had gained the confidence to start up their own business. They had been taught both the skills of hairdressing and how to maintain a happy clientele by their father Francesco, who was himself a hairdresser of tremendous talent.

Within a few years Toni and Guy had been joined in the business by their younger brother Bruno and the family had opened two further salons in South London.

In 1972 the brothers opened a salon in Davies Street, just off Berkeley Square in Mayfair. It was a time when sharp, geometric haircuts were the fashion but "Toni & Guy" offered a more "commercial" feminine slant to this hairdressing movement and their highly individual, feminine haircuts were soon a great success. "Personalised" to suit each client and with a philosophy that each client should be treated as an individual and that her hair should suit her own facial shape, fashion taste and lifestyle, TONI&GUY created a maxim by which they have continued to work.

The mid 70’s saw the beginning of flamboyant hairdressing shows and the Mascolo brothers quickly found that they had a forte for demonstrating on stage and of sharing their ideas. A demand was created both in the UK and abroad. As well as Australia there are Salons situated throughout the USA and Europe.

The great advantage which "Toni & Guy" have, is the strength of their family.

Brand Campaign: Toni & Guy
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