Курсът е разработен за специалисти и студенти по маркетинг. 50 урока осигуряват цялата информация за основите на маркетинга, проучвания, реклама, медии и PR, а фокусът върху истински компании дава разнообразие от оригинални текстове. Учебната система "Professional English in Use" съдържа помагалата: Finance ICT Law Marketing Medicine Management Engineering Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк. ... |
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Flash on English for Marketing and Advertising is specifically designed for those who are studying for a career in business with a strong focus on marketing strategies and advertising, or for company employees who need to improve their language skills. Coursebook: Free-standing modules cover the major content areas required by the particular profession. Exercises and activities practise language functions and encourage vocabulary acquisition. Recordings in MP3 format available online. Помагалото е част от учебно-помощната система Flash on English на издателство ELi Publishing. ... |
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Cambridge English for... "Cambridge English for..." е нова поредица от кратки курсове по английски език за различни професионални области със специфични езикови изисквания. Написани за професионалисти от професионалисти, те съчетават най-доброто от ELT (English language teaching) методологията и реалната професионална практика. Cambridge English for Marketing "Cambridge English for Marketing" включва учебен материал за от 40 до 60 часа и е разработен от квалифициран екип с голям опит в преподаването на професионален английски. Курсът е за учащи, които използват английски език в областта на ... |
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Part of the hugely popular "Professional English in Use" series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, covered in 40 independent units, including Leadership, Change Management and Finance are presented through real business case studies. The course has been informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used. Primarily designed as a self-study book, it can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA ... |
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Cambridge English for... "Cambridge English for..." е нова поредица от кратки курсове по английски език за различни професионални области със специфични езикови изисквания. Написани за професионалисти от професионалисти, те съчетават най-доброто от ELT (English language teaching) методологията и реалната професионална практика. Cambridge English for the Media "Cambridge English for the Media" включва учебен материал за от 40 до 60 часа и е разработен от квалифициран екип с голям опит в преподаването на професионален английски. Курсът е за учащи, които използват английски език в областта на ... |
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This is the second, in a two-level series of business vocabulary and practice books. It is a self study/classroom book & CD pack. The first half of the book is devoted to business vocabulary and practice, the second half to skills work. The audio CD features interviews with real business people and has accompanying exercises in the book. The business vocabulary builders are intended as companions to the two business grammar builders by the same author. ... |
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Третото издание на учебния комплект е предназначено за всички, които искат да разбират и обсъждат ключови бизнес и икономически въпроси. 30-те урока включват теми, свързани с работа и мотивация, производство, маркетинг, банкиране, бизнес етика, валутни курсове и международна търговия. Учебният комплект "English for Business Studies Third Edition" съдържа: Student's Book Teacher's Book Комплект 2 CD Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк. ... |
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Students preparing to enter the world of sales, business administration or finance will benefit from the vocabulary, structures and communicative functions presented and practised. Short and manageable units offer thorough vocabulary development, skills practice in realistic contexts and frequent opportunities for discussion. Topics covered: The Market. Job applications. Business conversations. Business correspondence. Business organizations. Business transactions. Trade documentation. Trade legislation and organisations. Marketing. The Stock Exchange. Помагалото е част от учебно-помощната система Flash ... |
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Professional English in Use Engineering offers specialist vocabulary reference and practice for engineering students and engineers who need to use English at work. It covers a wide range of engineering fields, including civil, mechanical and electrical engineering. Based on the bestselling English Vocabulary in Use format, left-hand pages explain new words and expressions and right-hand pages provide activities to help learners develop their understanding of new language. Suitable for Intermediate to Upper Intermediate level students, this book is ideal for self-study, classroom work and one-to-one lessons, and includes ... |
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A comprehensive second edition of Business Management for the IB Diploma, revised for first teaching in 2014. Designed for class use and independent study, Business Management for the IB Diploma (Second Edition) is tailored to the thematic requirements and assessment objectives of the IB syllabus. Business Management for the IB Diploma (Second Edition) includes: learning objectives and summaries; integrated Theory of Knowledge material; text in clear sections, following the IB syllabus structure and content specifications; clear, accessible English for students whose first language is not English; exam-style ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
