The monograph Digital Consumer Psychology aims to provide the much-needed understanding on fundamental aspects of consumer psychology in the digital age. Looking systematically at the psychological mechanisms that build the foundations of consumer behaviour from attention to action, we introduce the reader to the dynamics of interaction between humans and digitals, as well as between humans across various digital channels and applications, e.g., web and mobile, Augmented reality, Virtual reality, Extended reality, Artificial intelligence. This state-of-the-art book offers thought-provoking content that challenges experts ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distil into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity. " ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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Professional English in Use Engineering offers specialist vocabulary reference and practice for engineering students and engineers who need to use English at work. It covers a wide range of engineering fields, including civil, mechanical and electrical engineering. Based on the bestselling English Vocabulary in Use format, left-hand pages explain new words and expressions and right-hand pages provide activities to help learners develop their understanding of new language. Suitable for Intermediate to Upper Intermediate level students, this book is ideal for self-study, classroom work and one-to-one lessons, and includes ... |
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Part of the hugely popular "Professional English in Use" series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, covered in 40 independent units, including Leadership, Change Management and Finance are presented through real business case studies. The course has been informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used. Primarily designed as a self-study book, it can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA ... |
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What happens when America's First Son falls in love with the Prince of Wales? When his mother became President, Alex Claremont-Diaz was promptly cast as the American equivalent of a young royal. Handsome, charismatic, genius - his image is pure millennial-marketing gold for the White House. There's only one problem: Alex has a beef with the actual prince, Henry, across the pond. And when the tabloids get hold of a photo involving an Alex-Henry altercation, U.S./British relations take a turn for the worse. Heads of family, state, and other handlers devise a plan for damage control: staging a truce between the two ... |
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This summer, Reese Camden is trading sweet tea and Southern hospitality for cold brew and crisp coastal air. She's landed her dream marketing internship at Friends of Flavor, a wildly popular cooking channel in Seattle. The only problem? Benny Beneventi, the relentlessly charming, backwards-baseball-cap-wearing culinary intern and her main competition for the fall job. Reese's plan to keep work a No Feelings Zone crumbles like a day-old muffin when she and Benny are thrown together for a video shoot that goes viral, making them the internet's newest ship. Audiences are hungry for more, and their bosses at ... |
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Multilingual Edition (English, French, German). ... An international guide to award winning packaging design. The field of package design never ceases to expand and innovate, making it one of the most vibrant, competitive, and fast-evolving areas in design today. It is influenced by various factors such as the consumer’s requirements, the ever-increasing marketing demands, evolving environmental policies, and the practice of adhering to the context of cultural aspects and diversity. By developing at such a demanding and rapid pace, package design encompasses many different elements and specialists, including designers, ... |
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Multilingual Edition (English, French, German). ... An international guide to contemporary packaging design. Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, ... |
