The monograph Digital Consumer Psychology aims to provide the much-needed understanding on fundamental aspects of consumer psychology in the digital age. Looking systematically at the psychological mechanisms that build the foundations of consumer behaviour from attention to action, we introduce the reader to the dynamics of interaction between humans and digitals, as well as between humans across various digital channels and applications, e.g., web and mobile, Augmented reality, Virtual reality, Extended reality, Artificial intelligence. This state-of-the-art book offers thought-provoking content that challenges experts ... |
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Модул 1: Устно общуване. Модул 2: Писмено общуване. Учебникът: е насочен към постигане на очакваните резултати за уменията слушане, говорене, четене и писане, заложени в учебната програма; включва варианти за проектни задания по двата модула и обобщителни теми; има включени аудио материали. На страниците на изданието има код за достъп до електронния вариант на продукта. Учебната система Destination English - ниво B1.1 по английски език от издателство Клет България се състои от: учебник - модул 1 и 2 учебник - модул 3 и 4 Настоящото издание е съвместимо с учебната програма за 2025/2026 г. Ако ... |
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The year is 1984. The country is impoverished and permanently at war, people are watched day and night by Big Brother and their every action and thought is controlled by the Thought Police. Winston Smith works in the department of propaganda, where his job is to rewrite the past. Spurred by his longing to escape, Winston rebels. He breaks the law by falling in love with Julia and, as part of the clandestine organization the Brotherhood, they attempt the unimaginable - to bring down the Party. George Orwell's Nineteen Eighty-Four is one of the most famous and influential novels of the 20th century. This terrifying ... |
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The official companion to the first season of the hugely popular Jujutsu Kaisen anime. Enter the world of jujutsu sorcerers and cursed spirits with Jujutsu Kaisen: The Official Anime Guide: Season 1. Based on the hugely popular manga series by Gege Akutami, this guide to the Jujutsu Kaisen anime will provide readers with everything they wanted to know about the making of the action-packed series. Discover all the behind-the-scenes details as the anime production team discusses the painstaking work that went into translating the pages of the best-selling manga to animation. Featuring concept art, original storyboards, ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... A literary sensation from its first publication, "The Master and Margarita" is considered a masterpiece of twentieth-century Russian literature. Part of the Macmillan Collector's Library, a series of stunning, clothbound, pocket-sized classics with gold-foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition is translated by Diana Burgin and Katherine Tiernan O'Connor, and features an introduction by Orlando Figes. In Mikhail Bulgakov's imaginative extravaganza, Satan, ... |
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Изданието е триезично - на английски, немски и френски език. ... With more than 400 canine portraits, this book is both a picture tribute to our favorite four-legged friend and a unique history of dogs in photography. From the 19th century right through to today, we see how the camera has been the key witness to our timeless affection for dogs, capturing their beauty, character, joy, and abiding friendship. In celebration of the world's favorite animal, we bring you over 400 photographs of or about dogs. With pictures from the 19th century to today, the collection includes works by Man Ray, Eric Fischl, Wolfgang ... |
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Следват резултати с по-слабо съвпадение на търсеното: |
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For two and a half thousand years The Art of War has been the core text of military strategy and planning, providing leaders with enduring insights into tactics, psychology, discipline and the nature of power. Favoured by countless great generals and military tacticians throughout history, over the last century the book has found a new lease of life, inspiring business leaders, politicians and sporting figures, and offering a profound understanding of such diverse topics as managing others and outwitting competitors. Thoroughly edited version of acclaimed Lionel Giles's translation. This edition contains textual ... |
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How to Make Sense in a World that Doesn't. For thousands of years, mathematicians have used the timeless art of logic to see the world more clearly. In The Art of Logic, Royal Society Science Book Prize nominee Eugenia Cheng shows how anyone can think like a mathematician - and see, argue and think better. Learn how to simplify complex decisions without over-simplifying them. Discover the power of analogies and the dangers of false equivalences. Find out how people construct misleading arguments, and how we can argue back. Eugenia Cheng teaches us how to find clarity without losing nuance, taking a careful scalpel to ... |
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Today more than ever, love is the answer. Here is the classic instruction manual. Now reissued with a beautiful new cover, here is Erich Fromm's ground-breaking international bestseller that has shown millions of readers how to achieve rich, productive lives by developing their hidden capacities for love. Most of us are unable to develop our capacities for love on the only level that really counts-a love that is compounded of maturity, self-knowledge, and courage. Learning to love, like other arts, demands practice and concentration. Even more than any other art it demands genuine insight and understanding. In this ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... This is a fresh, contemporary translation of Sun Tzu 's "The Art of War" for the 21st century. As well as its historical importance, it is one of the most influential political and business books of our era. This edition rediscovers the essential clarity of the ancient masterpiece, cited by generals from a dozen Chinese dynasties, international business leaders, and modern military field manuals. It also contains a full commentary on Sun Tzu, the man and his ideas, contemporary of Confucius and Buddha; and a critical guide to further reading. ... |
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In a world where we're more connected than ever, why is it that we're also more lonely? Dip into this anthology of classic writing to reclaim the pleasure of your own company. Part of the "Macmillan Collector's Library", a series of stunning, clothbound, pocket-sized classics with gold-foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition is edited and introduced by writer and academic, Zachary Seager. "The Art of Solitude" shows some of the myriad ways in which people throughout history have understood their experiences of ... |
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A world-class thinker counts the ways-100 in all-in which humans behave irrationally, showing us what we can do to recognize and minimize these thinking errors for better decisions and a better life Despite the best of intentions, humans are notoriously bad-that is, irrational-when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as cognitive errors. Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all ... |
