Multilingual Edition. ... Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals' corporate identity, this encyclopedia gathers approximately 4.500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today's visual culture. Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog ... |
|
Следват резултати с по-слабо съвпадение на търсеното: |
|
Innovation and internationalization of business have always been of interest to both researchers and practitioners. There are varieties of approaches to study the phenomena and their interaction. Numerous publications explore the role of multinational enterprises from developed and emerging economies on internationalization and globalization and the success factors for the process among which is always innovation - lead-user, open, disruptive, social, sustainable, frugal, digital, etc. SMEs have limited resources but also contribute to the internationalization of innovation by exploiting specific advantages and ... |
|
|
Professional Communication in English: Pharmacy is a comprehensive textbook designed to equip pharmacy students and professionals with the specialized English skills necessary for effective patient interaction, academic research, and international collaboration. Structured around 22 practical units, this textbook covers essential topics that pharmacists encounter daily, from patient counseling and prescription guidelines to discussing drug interactions and modern pharmaceutical innovations. The carefully crafted content integrates authentic pharmacist-patient dialogues, enabling learners to build confidence in real-life ... |
|
|
The terminology presents a specific lexical layer in the language in which there is a precise semiotic relation between signifier and signified. The terms have definite function by naming scientific concepts in a particular area. In semantic aspect the term must have: a) accuracy in the name of the scientific concept; b) definitivity reflecting the outcome of the scientific understanding of the object called with the given term; c) uniformity within the scientific field. In formal aspect the term should correspond to the norms of language while exhibiting its nominative character. The semantic definiteness is achieved ... |
|
|
Захари Винаров се дипломира като магистър-фармацевт в Медицинския университет - София през 2009 г. Научният му път започва през 2008 г. в Лабораторията по инженерна и химична физика към Химическия факултет на Софийския университет "Св. Климент Охридски". През 2014 г. защитава дисертацията си по химия, в която изследва физикохимичните аспекти при храносмилането на мазнини в самостоятелно разработен модел на стомашно-чревния тракт. Оттогава е назначен за асистент, а впоследствие (2016) за главен асистент в Катедрата по инженерна химия и фармацевтично инженерство на Факултета по химия и фармация на Софийския ... |
|
|
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Lean Startup is a revolutionary new approach to management that is rapidly swelling into a movement across corporate America, from fledgling garage startups to mature global companies. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as ... |
|
|
Dreams and Nightmares in Sam Altman's OpenAI. When AI expert and investigative journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, the organization was meant, its leader Sam Altman told us, to act as a check against more purely mercantile, and potentially dangerous, forces. What could go wrong? Over time, Hao began to wrestle ever more deeply with that question. Increasingly, she realized that the core truth of this massively disruptive sector is that its vision of success requires an almost unprecedented ... |
|
|
The best design from the Nordic region. Scandinavia is world famous for its inimitable, democratic designs which bridge the gap between craftsmanship and industrial production, organic forms and everyday functionality. This all-you-need guide includes a detailed look at Scandinavian furniture, glass, ceramics, textiles, jewelry, metalware, and product design from 1900 to the present day, with in-depth entries on 125 designers and design-led companies. Featured designers and designer-led companies include Verner Panton, Arne Jacobsen, Alvar Aalto, Timo Sarpaneva, Hans Wegner, Tapio Wirkkala, Stig Lindberg, Finn Juhl, M&# ... |
|
|
Modern companies face a number of challenges in performing their activities. The business environment in which they operate is characterized by dynamics, intense competition and a high degree of uncertainty and risk. Fluctuations in market demand are becoming larger and more unpredictable, and competition between goods and services offered in these markets is intensifying. All these factors require companies to take the necessary action to adapt to new conditions. The production of goods and the provision of services that customers want requires companies to pay increasing attention to their resource availability - in ... |
|
|
Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies. There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would ... |
|
|
How Entrepreneurial Management Transforms Culture and Drives Growth. Author of the international Bestseller "The Lean Startup". ... Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal ... |
|
|
Задължителен справочник за работещите в сферата на финансите. В 50 урока са представени всички аспекти на финансовата лексика от счетоводство до заеми, от банкиране до джойнтвенчър. Книгата е идеален помощник при подготовка за сертификатния изпит Cambridge ICFE. Може да се използва както за работа в клас, така и за самостоятелна подготовка. Учебната система "Professional English in Use" съдържа помагалата: Finance ICT Law Marketing Medicine Management Engineering Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк. ... |
