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Internationalization of Bulgarian Innovative CompaniesMilanka SlavovaЦена за доставка за гр. София - 2.90 лв. Безплатна доставка за София при поръчка над 50 лв. За цена и срок извън гр. София кликни тук. Тази книга може да бъде доставена в дните:
Сряда 20-11-2019 г., Четвъртък 21-11-2019 г. или Петък 22-11-2019 г.
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Описание
Innovation and internationalization of business have always been of interest to both researchers and practitioners. There are varieties of approaches to study the phenomena and their interaction. Numerous publications explore the role of multinational enterprises from developed and emerging economies on internationalization and globalization and the success factors for the process among which is always innovation - lead-user, open, disruptive, social, sustainable, frugal, digital, etc.
SMEs have limited resources but also contribute to the internationalization of innovation by exploiting specific advantages and discovering niche markets in a regional or global scope.
This book is intended to present the practice of Bulgarian SMEs and the interdependence of innovation and internationalization in their international business decisions. It takes an integrative approach to their experience.
The Bulgarian small open economy is a major reason for internationalization. However, many companies develop business with a focus on the domestic market. For others international activities create opportunities for fast growth and transformation from a SME into a large company.
SMEs have limited resources but also contribute to the internationalization of innovation by exploiting specific advantages and discovering niche markets in a regional or global scope.
This book is intended to present the practice of Bulgarian SMEs and the interdependence of innovation and internationalization in their international business decisions. It takes an integrative approach to their experience.
The Bulgarian small open economy is a major reason for internationalization. However, many companies develop business with a focus on the domestic market. For others international activities create opportunities for fast growth and transformation from a SME into a large company.
Съдържание
Preface
Innovation and internationalization in the digital economy
Bibliography
Innovation and internationalization in the digital economy
- contemporary models of innovation management
- digital transformation of business and innovation
- innovation and internationalization
- overview of the bulgarian business environment for innovation and internationalization
- successful internationalizing innovators
- case reviews of rapidly internationalizing SMEs
- case reviews of internationalizing social innovators
Bibliography
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