The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert B. Cialdini - New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this ... |
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Legendary psychologist Mihaly Csikszentmihalyi's famous investigations of optimal experience have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi (the leading researcher into flow states - Newsweek) demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our ... |
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"Вярно ли е, че психологията е просто здрав разум? За всеки, който си задава този въпрос, тази удивителна книга – която развенчава 50 мита на популярната психология и накратко отхвърля още 250 – предлага убедителни отговори. Освен това прави и нещо повече: предлага запленяващи примери как действа науката и насърчава критичното мислене. За преподаватели, студенти, писатели и всеки, който иска да мисли по-интелигентно, тази бъдеща класика ще бъде ценен извор и страхотно четиво". Дейвид Г. Майърс, колеж Хоуп, автор на "Intuition: Its Powers & Perils""Инструмент за разбиване на митове, крайно ... |
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. "The Personal MBA 10th Anniversary Edition" provides a clear overview of the essentials of every major business topic: ... |
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A Hot Startup, A Billion Dollar Fraud, A Fight for the Truth. When journalist Dan McCrum followed a tip to investigate the hot new tech company challenging Silicon Valley, everything about Wirecard looked a little too good to be true: offices were sprouting up around the world, it was reporting runaway growth and the CEO even wore a black turtleneck in tribute to Steve Jobs. In the space of a few short years, the company had come from nowhere to overtake industry giants like Commerzbank and Deutsche Bank on the stock market. As McCrum dug deeper, he encountered a story stranger and more dangerous than he ever imagined: a ... |
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The monograph Digital Consumer Psychology aims to provide the much-needed understanding on fundamental aspects of consumer psychology in the digital age. Looking systematically at the psychological mechanisms that build the foundations of consumer behaviour from attention to action, we introduce the reader to the dynamics of interaction between humans and digitals, as well as between humans across various digital channels and applications, e.g., web and mobile, Augmented reality, Virtual reality, Extended reality, Artificial intelligence. This state-of-the-art book offers thought-provoking content that challenges experts ... |
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He had everything he could've wanted... except her. Dangerous. Powerful. Reclusive. Vuk Markovic is notorious for shunning human interactions. The scarred billionaire rarely talks, and he has no interest in relationships outside his small but trusted circle. His only exception? Her. The beauty to his beast, the object of his obsession. He saw her first. He wanted her first. But now, she's engaged to his oldest friend-and the closer the wedding looms, the more he's torn between loyalty and desire. She should be his... and he might just risk it all to have her. Beautiful. Successful. Glamorous. To the world, ... |
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He had her, he lost her... and he'll do anything to win her back. Powerful, brilliant, and ambitious, Dominic Davenport clawed his way up from nothing to become the King of Wall Street. He has everything - a beautiful home, a beautiful wife and more money than he could spend in a lifetime. But no matter how much he accumulates, he's never satisfied. In his endless quest for more, he drives away the only person who saw him as enough. It isn't until she's gone that he realizes there may be more to life than riches and glory... but by then, it may be too late. Kind, intelligent, and thoughtful, Alessandra ... |
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She's the wife he never wanted... and the weakness he never saw coming. Ruthless. Meticulous. Arrogant. Dante Russo thrives on control, both personally and professionally. The billionaire CEO never planned to marry-until the threat of blackmail forces him into an engagement with a woman he barely knows. Vivian Lau, jewelry heiress and daughter of his newest enemy. It doesn't matter how beautiful or charming she is. He'll do everything in his power to destroy the evidence and their betrothal. There's only one problem: now that he has her... he can't bring himself to let her go. Elegant. Ambitious. ... |
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This book is in British English. ... Stuart is 17 years old and lives in Leeds. He has left school but he has no job and no money. He wants the motorbike that his friend Martin is selling. How will he find the money to buy Martin’s bike? Included CD contains audio versions of all the chapters of the book. Free resources including worksheets, tests and author data sheets at www.macmillanreaders.com. ... |
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"The Merchant of Venice" is most associated not with its titular hero, Antonio, but with the complex, unforgettable figure of the money-lender, Shylock. It is Shylock who finances Antonio's friend Bassanio in his pursuit of the beautiful Portia, and who demands a gruesome bond from the wealthy merchant. Described as a comedy in the First Folio, Shakespeare's explorations of prejudice, duty and the nature of justice make for a far darker play. This Macmillan Collector's Library edition is illustrated throughout by Sir John Gilbert (1817 - 1897), and includes an introduction by Ned Halley. Designed ... |
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Once again the eminent detective is presented with a series of seemingly impenetrable cases: an anonymous but illustrious client employs him to rescue the daughter of a famous personage from the clutches of a roguish aristocrat and suspected murderer; a retired art-supply dealer asks him to investigate the suspicious disappearance of his wife with a neighbour and a stash of money; a veteran of the Boer War appeals to him to track down a missing friend; a man has become convinced that his wife has been sucking their baby son's blood. Will the most famous of sleuths be persuaded to offer his services and set off in ... |
