Курсът е разработен за специалисти и студенти по маркетинг. 50 урока осигуряват цялата информация за основите на маркетинга, проучвания, реклама, медии и PR, а фокусът върху истински компании дава разнообразие от оригинални текстове. Учебната система "Professional English in Use" съдържа помагалата: Finance ICT Law Marketing Medicine Management Engineering Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк. ... |
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Modern companies face a number of challenges in performing their activities. The business environment in which they operate is characterized by dynamics, intense competition and a high degree of uncertainty and risk. Fluctuations in market demand are becoming larger and more unpredictable, and competition between goods and services offered in these markets is intensifying. All these factors require companies to take the necessary action to adapt to new conditions. The production of goods and the provision of services that customers want requires companies to pay increasing attention to their resource availability - in ... |
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Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War. Abundantly illustrated with examples from history, from powerful world leaders like Napoleon and Margaret Thatcher, to Shaka the Zulu and Hannibal, each of the thirty-three chapters outlines a strategy to help you win life's wars. Learn proactive methods that require you to maintain initiative and negotiate from positions of strength, or defensive strategies that ... |
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Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War. Abundantly illustrated with examples from history, from powerful world leaders like Napoleon and Margaret Thatcher, to Shaka the Zulu and Hannibal, each of the thirty-three chapters outlines a strategy to help you win life's wars. Learn proactive methods that require you to maintain initiative and negotiate from positions of strength, or defensive strategies that ... |
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In Leadership, Kissinger analyses the lives of six extraordinary leaders through the distinctive strategies of statecraft which he believes they embodied. After the Second World War, Konrad Adenauer brought defeated and morally bankrupt Germany back into the community of nations by what Kissinger calls the strategy of humility. Charles de Gaulle set France beside the victorious Allies and renewed its historic grandeur by the strategy of will. During the Cold War, Richard Nixon gave geostrategic advantage to the United States by the strategy of equilibrium. After twenty-five years of conflict, Anwar Sadat brought a vision ... |
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The Art of War, Wuzi, Wei Liaozi, Taigong's Six Secret Teachings, The Methods of the Sima, Three Strategies of Huang Shigong, Questions and Replies Between Emperor Taizong of Tang and General Li Jing. Written between 500 BCE and 700 CE, these seven texts have inspired generals for millennia, both in China and the wider world. Featuring Sun Tzu's "The Art of War", this new translation brings to light the military masterpieces of ancient China. These seven texts display an understanding of strategy and warfare still relevant more than 2,000 years after they were originally written. Together, they ... |
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Your Step-by-Step Guide to Bootstrapping $1M+ Digital Businesses. This book is a comprehensive guide to building and scaling successful digital businesses. It offers a practical, hands-on approach to entrepreneurship, focusing on actionable strategies and real-world examples rather than abstract theories. The book covers a wide range of topics essential for digital CEOs, including developing a resilient mindset, conducting market research, selecting the right business model, and implementing effective growth strategies. It delves into various digital business models, such as service-based businesses, e-commerce, SaaS, ... |
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The book "Economics of Enterprise" provides a theoretical as well as a methodological knowledge for the analysis and justification of major economic and organizational solutions in the enterprise. The book introduces the newest economic and managerial theories and explains the common practice of the contemporary national or global (resp. international) enterprises. ... |
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Учебна система "Business Advantage" „Business Advantage“ e учебна система по английски език, разработена за паралелки и групи с бизнес насоченост. Тя поставя основен фокус върху съвместяване на теория, практика и отработени умения, благодарение на които учащите да овладеят не само езика, но и способността да работят успешно в бизнес средата. Учебната система е напълно съобразена с Общата европейска езикова рамка. Учебната система „ Business Advantage “ се състои от три нива: ниво Intermediate - покрива B1 ниво Upper-intermediate - покрива B2 ниво Advanced - покрива C1 и C2 Учебник Всяко ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... The adventures of Lemuel Gulliver are the stuff of legend. First he is shipwrecked in a strange land, and finds himself a prisoner of the tiny inhabitants of Lilliput. Then he washes up in Brobdingnag, where the people are giants of extraordinary proportions. Further exploits see him stranded with the scientists and philosophers of Laputa, and meeting a race of talking horses who rule over bestial humans. One of the finest satires in the English language, "Gulliver's Travels" delights in the mockery of everything from government to religion ... |
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Leadership Strategy and Tactics is the essential and practical guide to leadership and how to excel at it from Jocko Willink, the co-author of the number one New York Times bestseller Extreme Ownership. Leadership is the most challenging of human endeavours. It is often misunderstood. It can bewilder, mystify and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops. It doesn't have to be that way. There are principles that can be applied and tenets that can be followed. There are skills that can be learned and ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... Gorgeous, strange and magical, "A Midsummer Night's Dream" is perhaps the best loved of William Shakespeare 's plays. A young woman flees Athens with her lover, only to be pursued by her would-be husband and her best friend. Unwittingly, all four find themselves in an enchanted forest where fairies and sprites soon take an interest in human affairs, dispensing love potions and casting mischievous spells. In this dazzling comedy, confusion ends in harmony, as love is transformed, misplaced, and - ultimately - restored. This Macmillan ... |
