The monograph Digital Consumer Psychology aims to provide the much-needed understanding on fundamental aspects of consumer psychology in the digital age. Looking systematically at the psychological mechanisms that build the foundations of consumer behaviour from attention to action, we introduce the reader to the dynamics of interaction between humans and digitals, as well as between humans across various digital channels and applications, e.g., web and mobile, Augmented reality, Virtual reality, Extended reality, Artificial intelligence. This state-of-the-art book offers thought-provoking content that challenges experts ... |
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Readers will not only encounter a wide array of leading‑edge technologies; they will also glimpse their future trajectories. This volume is not a just specialist monograph but a work of general education and a practical guide for readers across many fields. I sincerely hope that many people will pick up this book and successfully build good relationships with this new kind of partner. ... |
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With Salvador Dalí as its figurehead, the great ship of Surrealism traversed the turbulent seas of the early 20th century with sails billowing with dreams and desires. Inspired by the psychoanalytical practice of Sigmund Freud, the Surrealists championed the unconscious as the domain of truth, uninhibited by the standards or expectations of society. With techniques ranging from hypnotism to nocturnal walks to automatic writing, the likes of André Breton, Max Ernst, Brassaï, and Meret Oppenheim produced paintings, drawings, texts, and films in which they sought to excavate their most intimate and primal ... |
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Can We settle Space, should we settle Space, and have we really thought this through? Earth is not well. The promise of starting life anew somewhere far, far away - no climate change, no war, no Twitter - beckons, and settling the stars finally seems within our grasp. Or is it? Bestselling authors Kelly and Zach Weinersmith set out to write the essential guide to a glorious future of space settlements, but after years of original research, and interviews with leading space scientists, engineers and legal experts, they aren't so sure it's a good idea. Space tech and space business are progressing fast, but we lack ... |
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Прекрасно подаръчно издание, изработено изключително луксозно. Книгата съдържа в себе си вечните Шекспирови сонети както в оригинал на английски език, така и в най-добрия български превод - този на Валери Петров. Книга за ценители!"Красавецо, младежкия си чар прахосваш ти за собствена изгода, но този чар го дава не във дар, а само в заем щедрата Природа. А щом е тъй, скъпернико красив, защо ѝ харчиш влога без остатък - нали затуй, чаровнико, си жив, живот и чар да предадеш нататък? Ти алчен си за себе си, но знай, човек така сам себе си предава, и щом Природата ти каже: "Край!", каква ще ти е ... |
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Това е първото издание на бандата с новия вокалист Джеф Гът. Въпреки, че са една от най-добре продаваните групи от 90-те години с платинени записи и награда "Grammy" зад себе си, китаристът Дийн Делио казва: "Това ново въплъщение на "Stone Temple Pilots" е фокусирано върху това, което предстои. Най-добрият начин за нас да почетем миналото си е като градим над него и продължаваме да правим нова музика." На въпроса какво да очакваме от предстоящото турне, Робърт Делио отговаря: "С цялото това време и опитът, който имаме, почувствахме, че трябва да се върнем назад в 30-годишния ни каталог, ... |
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For two and a half thousand years The Art of War has been the core text of military strategy and planning, providing leaders with enduring insights into tactics, psychology, discipline and the nature of power. Favoured by countless great generals and military tacticians throughout history, over the last century the book has found a new lease of life, inspiring business leaders, politicians and sporting figures, and offering a profound understanding of such diverse topics as managing others and outwitting competitors. Thoroughly edited version of acclaimed Lionel Giles's translation. This edition contains textual ... |
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When raised to the level of art, seduction - an indirect and subtle form of power - has toppled empires, won elections and enslaved great minds. Immerse yourself in the twenty-four maneuvers and strategies of the seductive process, the ritual by which a seducer gains mastery over the object of their desire. Understand how to Poeticize Your Presence, Keep them in Suspense - What Comes Next and Master the Art of the Bold Move. Every bit as essential as The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion that reveals one of history's greatest weapons and the ultimate form of power. You ... |
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How to Make Sense in a World that Doesn't. For thousands of years, mathematicians have used the timeless art of logic to see the world more clearly. In The Art of Logic, Royal Society Science Book Prize nominee Eugenia Cheng shows how anyone can think like a mathematician - and see, argue and think better. Learn how to simplify complex decisions without over-simplifying them. Discover the power of analogies and the dangers of false equivalences. Find out how people construct misleading arguments, and how we can argue back. Eugenia Cheng teaches us how to find clarity without losing nuance, taking a careful scalpel to ... |
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Today more than ever, love is the answer. Here is the classic instruction manual. Now reissued with a beautiful new cover, here is Erich Fromm's ground-breaking international bestseller that has shown millions of readers how to achieve rich, productive lives by developing their hidden capacities for love. Most of us are unable to develop our capacities for love on the only level that really counts-a love that is compounded of maturity, self-knowledge, and courage. Learning to love, like other arts, demands practice and concentration. Even more than any other art it demands genuine insight and understanding. In this ... |
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In a world where we're more connected than ever, why is it that we're also more lonely? Dip into this anthology of classic writing to reclaim the pleasure of your own company. Part of the "Macmillan Collector's Library", a series of stunning, clothbound, pocket-sized classics with gold-foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition is edited and introduced by writer and academic, Zachary Seager. "The Art of Solitude" shows some of the myriad ways in which people throughout history have understood their experiences of ... |
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A full-color hardcover art book collecting art and developer commentary chronicling the creation of the new multiplayer class-based shooter starring heroes and villains from across the Marvel Multiverse. In Marvel Rivals, players can select from an ever-growing roster of their favorite Marvel characters to launch into combat through Multiverse-inspired battlefields. There, they fight alongside teammates against a group of equally skilled foes to see who will emerge victorious! Explore the development of freshly reimagined icons like Iron Man, Namor, Storm, and many more including their imitable skills and equipment, and ... |
