Decoding how people think, lead and get things done across cultures. ... Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together. Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals. "In The Culture Map", Erin Meyer ... |
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This book presents specific business-related vocabulary and language structures, with a focus on the speaking skills needed in different situations of the work environment, such as telephone conversations, meetings, business trips and presentations. A series designed to introduce topics, vocabulary and language usage specific to various professional situations starting from a low level of language competence. Coursebook: Free-standing modules cover the major content areas required by the particular profession. Exercises and activities practise language functions and encourage vocabulary acquisition. Recordings in ... |
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Третото издание на учебния комплект е предназначено за всички, които искат да разбират и обсъждат ключови бизнес и икономически въпроси. 30-те урока включват теми, свързани с работа и мотивация, производство, маркетинг, банкиране, бизнес етика, валутни курсове и международна търговия. Учебният комплект "English for Business Studies Third Edition" съдържа: Student's Book Teacher's Book Комплект 2 CD Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк. ... |
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The aim of this book is to give UNWE students of Economics and Business, as well as those doing a degree in Administration and Management, the opportunity to improve their command of English for examination and career purposes. Through text and task the book acquaints students with a variety of settings to which they will be exposed academically and professionally - from the environment of higher education, through the framework of British and American government, to economic and business concepts. The book is divided into fourteen units, each focusing on a particular topic with a range of basic and specific vocabulary. ... |
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The Cambridge Business English Dictionary is ideal for business English students, business studies students and anyone using English in their work. Informed by the unique Cambridge English Corpus, the dictionary has over 35,000 words, phrases, and meanings, and includes business-specific vocabulary such as 'quantitative easing', 'crowdsourcing' and 'black knight'. It also includes help with how to use English naturally in business situations like meetings, conference calls, and emails. ... |
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Учебна система "Business Advantage" „Business Advantage“ e учебна система по английски език, разработена за паралелки и групи с бизнес насоченост. Тя поставя основен фокус върху съвместяване на теория, практика и отработени умения, благодарение на които учащите да овладеят не само езика, но и способността да работят успешно в бизнес средата. Учебната система е напълно съобразена с Общата европейска езикова рамка. Учебната система „ Business Advantage “ се състои от три нива: ниво Intermediate - покрива B1 ниво Upper-intermediate - покрива B2 ниво Advanced - покрива C1 и C2 Учебник Всяко ... |
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Students preparing to enter the world of sales, business administration or finance will benefit from the vocabulary, structures and communicative functions presented and practised. Short and manageable units offer thorough vocabulary development, skills practice in realistic contexts and frequent opportunities for discussion. Topics covered: The Market. Job applications. Business conversations. Business correspondence. Business organizations. Business transactions. Trade documentation. Trade legislation and organisations. Marketing. The Stock Exchange. Помагалото е част от учебно-помощната система Flash ... |
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Foreign languages are the communicative means of bridging the gap between cultures and people (Vesselinov, 2019a, p. 7). At the University of National and World Economy (UNWE) - Sofia, Bulgaria, the foreign language teaching is organized and carried out by the lecturers at the Department of Foreign Languages and Applied Linguistics, Faculty of International Economics and Politics, who periodically update their syllabuses and regularly publish textbooks and workbooks for the different majors (Vesselinov, 2019b, p. 180). Along with studying English as a first or second foreign language, UNWE students of Economics or ... |
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Professional Communication in English: Pharmacy is a comprehensive textbook designed to equip pharmacy students and professionals with the specialized English skills necessary for effective patient interaction, academic research, and international collaboration. Structured around 22 practical units, this textbook covers essential topics that pharmacists encounter daily, from patient counseling and prescription guidelines to discussing drug interactions and modern pharmaceutical innovations. The carefully crafted content integrates authentic pharmacist-patient dialogues, enabling learners to build confidence in real-life ... |
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The revised and expanded edition. ... English for Professional Communication: Medicine is a third revised and expanded edition of the student book with the same title, issued in 2024 by Varna Medical University Press. It is aimed at teaching English for specific purposes in various fields of healthcare. Serving as a continuation of the principles, structure, and methodology established by English for Medicine (2009), it responds to the rapid evolution of medical science, the integration of novel pedagogical technologies, and online resources. These factors have given rise to a new breed of learners and heightened demand ... |
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Flash on English for Marketing and Advertising is specifically designed for those who are studying for a career in business with a strong focus on marketing strategies and advertising, or for company employees who need to improve their language skills. Coursebook: Free-standing modules cover the major content areas required by the particular profession. Exercises and activities practise language functions and encourage vocabulary acquisition. Recordings in MP3 format available online. Помагалото е част от учебно-помощната система Flash on English на издателство ELi Publishing. ... |
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Improve Your Business English Skills 2: Reading, Listening & Writing is intended mainly for students of Economics and Business Studies at the University of National and World Economy (UNWE) preparing for the Final (State) Examination as well as students doing business and economics degree programs in other universities. This is the second book - a sequel to "Improve Your Business English Skills 1: Use of English" - and spotlights the other components of the exam - Reading, Listening, Writing and Summary. It provides focused training for advanced students of English who want to improve their skills in these areas. ... |
