Курсът е разработен за специалисти и студенти по маркетинг. 50 урока осигуряват цялата информация за основите на маркетинга, проучвания, реклама, медии и PR, а фокусът върху истински компании дава разнообразие от оригинални текстове. Учебната система "Professional English in Use" съдържа помагалата: Finance ICT Law Marketing Medicine Management Engineering Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк. ... |
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A simple, positive, practical toolkit for better mental health, from clinical psychologist and TikTok star Dr Julie Smith. Drawing on her years of experience as a clinical psychologist, Dr Julie Smith's first book is a must-have handbook for instantly better mental health. Filled with secrets from the therapy room, "Why Has Nobody Told Me This Before?" offers simple advice, effective strategies and powerful coping techniques to help readers stay positive and resilient no matter what life throws their way. Written in short, bite-sized entries, in Dr Julie's warm and informal style, a reader can turn ... |
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New York Times bestseller. From the )1 bestselling author of "Drive" and "A whole new mind". "Brims with a surprising amount of insight and practical advice." The Wall Street Journal ... The groundbreaking book that unlocks the scientific secrets of good timing to help you flourish at work, at school, and at home. Every day we confront a never-ending stream of "when" decisions. When to change jobs. When to schedule a meeting or a class. When to get serious about a person or a project. Yet we make such decisions haphazardly-based on intuition and guesswork. In "When", ... |
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A Life-Changing Tool Millions of People Can't Stop Talking About. What if the key to happiness, success, and love was as simple as two words? If you've ever felt stuck, overwhelmed, or frustrated with where you are, the problem isn't you. The problem is the power you give to other people. Two simple words - Let Them - will set you free. Free from the opinions, drama, and judgments of others. Free from the exhausting cycle of trying to manage everything and everyone around you. The Let Them Theory puts the power to create a life you love back in your hands-and this book will show you exactly how to do it. In ... |
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Foreign languages are the communicative means of bridging the gap between cultures and people (Vesselinov, 2019a, p. 7). At the University of National and World Economy (UNWE) - Sofia, Bulgaria, the foreign language teaching is organized and carried out by the lecturers at the Department of Foreign Languages and Applied Linguistics, Faculty of International Economics and Politics, who periodically update their syllabuses and regularly publish textbooks and workbooks for the different majors (Vesselinov, 2019b, p. 180). Along with studying English as a first or second foreign language, UNWE students of Economics or ... |
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The Surprising Truth About What Motivates Us. A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs ... |
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Книгата съдържа статии на различни езици (основните езици, на които са написани трудовете са български, английски и немски), писани от Катерина Георгиева, Смилен Марков, Николай Петков, Симеон Младенов, Франческа Бонини, Атанас Шиников, Гергана Динева, Слава Янакиева, Олег Георгиев, Атанас Стаматов, Гергана Динева, Дивна Манолова и други. ... |
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. "The Personal MBA 10th Anniversary Edition" provides a clear overview of the essentials of every major business topic: ... |
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Tiny Changes, Remarkable Results. No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level ... |
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Simple Exercises for Building the Life You Want. An interactive guide to building good habits and breaking bad ones, based on the 25-million copy #1 New York Times bestseller Atomic Habits. The official companion to the #1 worldwide bestseller is the next step in your habits toolkit. Guided journal prompts will help you engage with your habits and the forces that impact them. Thought-provoking exercises allow you to implement the Atomic Habits theories and see your life transform. This workbook takes the reader from understanding habits to living them. James Clear's system helps good habits emerge naturally while ... |
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The book "Economics of Enterprise" provides a theoretical as well as a methodological knowledge for the analysis and justification of major economic and organizational solutions in the enterprise. The book introduces the newest economic and managerial theories and explains the common practice of the contemporary national or global (resp. international) enterprises. ... |
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Readers will not only encounter a wide array of leading‑edge technologies; they will also glimpse their future trajectories. This volume is not a just specialist monograph but a work of general education and a practical guide for readers across many fields. I sincerely hope that many people will pick up this book and successfully build good relationships with this new kind of partner. ... |