"The New York Times" bestselling author of "Thank You for Arguing".
A Human's Guide ti the Art of Persuasion.
If you can persuade a cat... you can persuade anyone. This is the essential guide to getting your way.
Jay Heinrichs, award-winning author of "Thank You for Arguing" and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).
You'll learn to:- perfect your timing - learn exactly when to pounce;
- get your body language, tone and gesture just right;
- think about what your opponent wants - always offer a comfy lap;
- lure them in by making them think they have the power.
The result? A happy, hopefully scratch-free, resolution.
"Jay Heinrichs knows a thing or two about arguing."
The Times
"A master rhetorician and persuasion guru."
Salon
"You got a bunch of logical engineers to inject pathos into their arguments ... it works!"
NASA engineer
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