Strategy Implementation and Organisational Performance: A Balanced Scorecard Approach

Учебникът представя систематичен и практически ориентиран поглед върху стратегическото управление чрез модела Balanced Scorecard. В него са разгледани ключови концепции, инструменти и показатели за ефективност, както и различните перспективи за управление на организациите. Чрез съчетание на теория, примери, тестове и упражнения, изданието подпомага усвояването на знания и развиването на практически умения.

УНСС
София 1700
жк Студентски град Христо Ботев, ул. 8-ми декември 19
v.mitev@unwe.bg

Preface
Strategic management - the core of the organisational performance and success

• The strategic management in the organisations
• Strategic management tools in the organisation
• Test your knowledge
• Practice your knowledge
• References and further reading

Emergence of the balanced scorecard on the stage of strategic management and its evolution

• The rise of balanced scorecard on the strategic management field
• Evolution of the traditional balanced scorecard
• Original balanced scorecard (first generation balanced scorecard)
• Second generation balanced scorecard
• Third generation balanced scorecard
• Fourth generation balanced scorecard
• Test your knowledge
• Practice your knowledge
• References and further reading

Balanced scorecard principles and integration in the management system of the organisation

• Main principles of balanced scorecard
• Integration of the balanced scorecard in organisations
• Stages of balanced scorecard integration
• Challenges to the balanced scorecard integration
• Test your knowledge
• Practice your knowledge
• References and further reading

Key performance indicators (KPIs)

• Nature of key performance indicators (KPIs)
• Main characteristics of KPIs
• KPIs in the strategic management practice
• KPIs in the balanced scorecard framework
• Stages in developing KPIs
• Test your knowledge
• Practice your knowledge
• References and further reading

Learning and growth perspective

• Learning and growth in the organisation
• Learning and growth perspective in the balanced scorecard framework
• Test your knowledge
• Practice your knowledge
• References and further reading

Internal business processes perspective

• Nature and role of the internal business processes
• Internal business processes in the organisation
• Internal business processes as a balanced scorecard perspective
• Internal business processes and their impact on the implementation of the organisational strategy
• Process of identifying critical business processes for the organisation
• KPIs for measuring the progress in the internal business process perspective
• Test your knowledge
• Practice your knowledge
• References and further reading

Customer perspective

• Customers in the business
• Customers in the modern organisations
• Customers as a balanced scorecard perspective
• KPIs for measuring the progress in the customer perspective
• Test your knowledge
• Practice your knowledge
• References and further reading

Financial perspective

• Finance in the organisation and balanced scorecard
• KPIs in the financial perspective
• Test your knowledge
• Practice your knowledge
• References and further reading
• Appendix 1: Dictionary of the financial terms

Methodological guidelines for developing a course project for the discipline

• Structure and content of the course project
• Technical requirements
• Possible topics for a course project for the discipline "Balanced scorecard"

Concluding remarks