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Маркетинг
Симеон Желев, Галина Младенова, Боян Дуранкев, Свободка Класова, Станка Тонкова, В. Балева, П. Иванов, Х. Катранджиев, Хр. Танушев, Кр. Маринов, Т. Нецева, Н. Цонев, Н. Ванков, Е. Найденова
УНСС
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| Цена: 15.29 € / 29.90 лв. |
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Този учебник е предназначен за студентите бакалаври и магистри, пред които се изнася въвеждащият курс по маркетинг. Ядрото на целевата аудитория са студентите от УНСС. Учебникът покрива пет тематични полета, организирани в съответните раздели: въведение в маркетинга; аналитични аспекти на маркетинга; стратегически аспекти на маркетинга; тактически аспекти на маркетинга; приложения на маркетинга. По тази си организация той се отличава от предходните учебници, дело на членовете на катедра Маркетинг и стратегическо планиране към УНСС. Учебникът се отличава от предходните учебници и по няколко други неща. В него са ... |
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He'll do anything to have her... including lie. Charming, deadly and smart enough to hide it, Christian Harper is a monster dressed in the perfectly tailored suits of a gentleman. He has little use for morals and even less use for love, but he can't deny the strange pull he feels toward the woman living just one floor below him. She's the object of his darkest desires, the only puzzle he can't solve. And when the opportunity to get closer to her arises, he breaks his own rules to offer her a deal she can't refuse. Every monster has their weakness. She's his. His obsession. His addiction. His ... |
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A Scientist's Guide to the Wild and Wonderful World of Mushrooms, Molds, and More. Learn the basics of fungal biology, foraging, and identification in this in-depth illustrated introduction from the beloved scientist, mushroom enthusiast, and social media star behind Fascinated By Fungi. In Dr. Fun Guy's Passport to Kingdom Fungi, biochemist and lifelong mushroom afficionado Dr. Gordon Walker brings his scientific knowledge and love for everything fungi to the page. The first section of the book is written in a comprehensive question-and-answer format. Starting with What are fungi?, it covers everything from what ... |
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Cute and cool fashion illustrations showcased in the artist's first art collection book. Tanaka is an illustrator who's getting attention on social media with pop and cute (kawaii) fashion illustrations of young boys and girls. With 105K followers on Twitter and 130K followers on Instagram, Tanaka's posts of kawaii illustrated fashion combinations using a range of cute items are creating buzz. This book showcases approximately 170 illustrations, with 40 new and remade fashion illustrations by the artist. The illustrations are arranged by 60 themes in alphabetical order: B for Boyish, Black, Beige, C for ... |
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Kira North hates Christmas. Which is unfortunate since she just bought a Christmas tree farm in a town that's too cute for its own good. Bennett Ellis is on vacation in Dream Harbor taking a break from his life in California. And most importantly, taking a break from his latest run of disastrous dates. After a run in with Kira in her fields, Ben has no intention of offering to help the grumpy owner set up her tree farm, despite the fact she's clearly got no idea what she's doing. Kira knows she should stop being so stubborn, but her farm is not all cute and cozy like people always show on social media, it' ... |
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A Century of Practical Magic. A dive into the world of movie make-up effects, along with a treasure trove of hundreds of behind-the-scenes photographs from the private collections of the greatest practitioners of the art. Dive into the fascinating world of movie make-up effects with this stunning illustrated oral history of the art form. Masters of Make-Up Effects is a celebration of make-up artists and acclaimed make-up effects from the world of film and television. Authors Howard Berger and Marshall Julius have gleaned untold stories from the sets of cult classics (Planet of the Apes, An American Werewolf in London, ... |
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Съставители: Krassimir Leshtakov, Mila Andonova. ... Cultural Interactions during the 3rd - 2nd Millenium BC. Proceedings in the International Conference 24 - 27 October 2018 in the Town of Galabovo."The archeological site Asara or Galabovo, as it is known in the literature, is a prehistoric settlement mound - one of the largest in the Upper Thrace. Whether there were later settlements and whether there was a fortress on the top of the tell in the Middle Ages, we may suggest relying on indirect archaeological evidence. Only the old name Asara (meaning fortress) and separate archeological materials without a certain ... |
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Why Parents Need to Matter More Than Peers? Children take their lead from their friends: being cool matters more than anything else. Shaping values, identity and codes of behaviour, peer groups are often far more influential than parents. But this situation is far from natural, and it can be dangerous - it undermines family cohesion, interferes with healthy development, and fosters a hostile and sexualized youth culture. Children end up becoming conformist, anxious and alienated. In Hold on to Your Kids, acclaimed physician and bestselling author Gabor Mate joins forces with Gordon Neufeld, a psychologist with a ... |
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They were perfect together. Until they met. In fifth grade, Misha's teacher set him and his classmates up with pen pals from a different school. For the next seven years, Ryen was his everything. She kept Misha on track and accepted him as he is. They only had three rules: No social media, no phone numbers, no pictures. There was no reason to ruin the good thing they had going... until Misha runs across a photo of a girl online named Ryen. He knows he has to meet her. But he didn’t expect to hate what he finds. Ryen has gone three months without a letter from Misha. Did he die? Get arrested? Knowing Misha like she ... |
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Meta-anthropology of the history of the 21st century. The author sets out his philosophical perspective on the causes and aftermath of the war in Ukraine through the prism of the meta-anthropology of history, drawing on the biblical parable of David and Goliath to clarify the dichotomy between the new humanism and neo-totalitarianism. The new humanism is not just an ideology or a practice of sympathy for the afflicted, especially in war, but is expressed in an effective and wise understanding of the Other that prevents death and destruction. Most importantly, the new humanism must actually prevent and stop crimes against ... |
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A Contrastive Corpus-Based Study of Link Words in The Academic Writing of Advanced Bulgarian Learners of English. "When almost a quarter of a century ago I got involved in my first real corpus creation task, the state of technological development, not only in our country but worldwide, was such that everything concerning the processes of collection, annotation and tagging of electronic databases as well as development of software tools for their processing sounded like talk taken from some science fiction novel or movie. To have millions of words in electronic form and be able to process them seemed, as Sinclair ( ... |
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Multilingual Edition. ... Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals' corporate identity, this encyclopedia gathers approximately 4.500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today's visual culture. Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog ... |
