A Brief Tour of Everything We Know. Are you a human? Do you have a mind? Then this book is for you: a wonderfully entertaining overview of all of psychology by one of its greatest experts. Nothing is more familiar and yet less understood than the human mind. It defines the experience of being human, and yet its workings contain some of the deepest mysteries ever encountered. Written by one of the world's greatest teachers of psychology, The Human Mind provides a masterful and riveting guide to all that we have learned since modern science began probing those mysteries. It will illuminate everything you think and ... |
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Big ideas simply explained. How do our minds influence the way we behave? How do our bodies and minds work together? Do we have free will? Exploring and explaining the big ideas and groundbreaking theories in psychology clearly and simply, The Psychology Book answers these questions and more and is the perfect introduction to the subject. Untangling knotty theories and shedding light on abstract concepts, entries unpack each complex idea with easy to follow explanations and eye-catching images. In this book, you can find: the history of psychology, from its roots in philosophy to modern studies of autism and ... |
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. "The Personal MBA 10th Anniversary Edition" provides a clear overview of the essentials of every major business topic: ... |
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The monograph Digital Consumer Psychology aims to provide the much-needed understanding on fundamental aspects of consumer psychology in the digital age. Looking systematically at the psychological mechanisms that build the foundations of consumer behaviour from attention to action, we introduce the reader to the dynamics of interaction between humans and digitals, as well as between humans across various digital channels and applications, e.g., web and mobile, Augmented reality, Virtual reality, Extended reality, Artificial intelligence. This state-of-the-art book offers thought-provoking content that challenges experts ... |
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Amazing magic tricks for happiness, confidence and calm. Wonderfully original and beneficial, Wiseman's volume explores the link between learning magic tricks and improving confidence, happiness and mental wellbeing for children. For centuries, magicians have astounded and delighted audiences with incredible illusions. But here's their biggest and best kept secret: learning magic tricks can help you grow your confidence, feel happier, and boost your brain power! Professor Richard Wiseman, psychology professor and member of the prestigious Magic Circle, reveals the secrets behind some jaw-dropping magic tricks ... |
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The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert B. Cialdini - New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this ... |
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Научнообоснованият метод да възстановите здравето си и да преодолеете никотиновата зависимост. Книгата Чистият ум: Контролирай никотина предлага революционно решение, насочено към промяна на мисленето и преустановяване на тютюнопушенето и вейпинга завинаги. Разкривайки несъзнаваните убеждения, които поддържат зависимостта към никотиновите изделия, тази книга предизвиква дори най-заклетите привърженици на никотина да се откажат от него. Информацията за никотиновата зависимост, подбрана и систематизирана от Ани Грейс, заедно с практическите съвети и прозрения на Уилям Портър, допринасят за физическото и психическото ... |
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Защо се влюбват глупаците? Защо годишната заплата на един мъж расте средно с 240 долара за всеки сантиметър от ръста му? Как оптическите илюзии ни позволяват да надникнем в човешката душа? Свежият, дързък, понякога дори скандален психолог от МТИ Стивън Пинкър отговаря на всички тези въпроси и на още много други в своето страхотно забавно, впечатляващо изследване на съвременната наука за мозъка. Пинкър твърди, че Дарвин плюс хитроумни компютърни програми са ключът към разбирането на самите нас - но успява да вмъкне уместно и Стар Трек, Междузвездни войни, история, литература, У. К. Фийлдс, Моцарт, Мерилин Монро, ... |
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Техники и практики за увереност, самочувствие, постигане на целите ... Психологични методи, техники и практики за увереност, самочувствие, успехи В тази книга Джини Скот, д-р по социология и право, автор на 50 световни бестселъра, описва многобройни психологични методи, техники и практики за използване на силата на ума и въображението. Те ще ни помогнат: Да разкрием скритите си творчески сили и съкровени желания, да осъществим целите и мечтите си За успехи в бизнеса и работата Да повишим увереността и самочувствието си Да развием положителните си качества и таланти Да променим имиджа и живота си Да отстраним ... |
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A Battle-Tested Guide to Unshakable Performance. You don't have to be born confident. You can learn to be confident. Here's how. Dr. Nate Zinsser works with the cream of the US military to prepare them mentally for leadership and for action. He also trains top sportsmen and women to develop the self-belief essential for world-class performance. Now he shares the tried and tested techniques he has perfected over many years to help anyone who wants to acquire the confidence that will enable them to perform at their very best, whatever the environment, however stressful the situation. In the process he shows how ... |
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Документални записки от интервюта с една от най-забележителните обединяващи фигури в българската култура от втората половина на ХХ век Атанас Кръстев - Начо Културата, правени през 1997 г. и излизали в пловдивския вестник "Марица". Книгата е повече от ценна и е в чест на една годишнина, която България и българската култура не бива да подминават - 100 г. от рождението на Атанас Кръстев, без когото Старият Пловдив можеше вероятно и да се случи, но не по онзи магичен начин, по който се случи. Тя цели не просто да разкаже историята на Старинен Пловдив от учредяването през 50 -те години на XX век до края му, но и ... |
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Finding productivity in anxious times. A toolkit of accessible, science-backed strategies, How to Calm Your Mind reveals the path to a less anxious life, and even greater productivity, through calm. Productivity advice works - and we need it now more than ever - but it's just as important that we also develop our capacity for calm. By finding calm and overcoming anxiety, we don’t just feel more comfortable in our own skin, we invest in the missing piece that leads our efforts to become sustainable over time. We build a deeper, more expansive reservoir of energy to draw from throughout the day, and have greater mental ... |
