Книгата е за всички, които си изкарват хляба с комуникации - рекламисти, пиари, маркетолози, бренд мениджъри, журналисти, икономисти, филолози, социолози, психолози, художници, политолози, учители, както и за студентите от тези дисциплини. Тя показва как да спечелим много като използваме най-успешната световна кампания на интегрирани маркетингови комуникации. Кампанията започва през 1981 г. и продажбите на водка Absolut са се увеличили с около 14 900% до 1995 г. И водката, и книгата са резултат от най-качествените суровини, технологии, научност и креативност. Книгата е подходящ пример за това как процъфтява любовта между ... |
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One of the crucial questions, which emerges in the process of the EU expansion is "How to avoid the alienation of the values and rights from the vivid culture of the European nations?" No doubt, they should not be limited to formal principles of communication. The point is to determine what should be done within the frame of politics, economy, education, healthcare, legislation, art, etc. in order to implement the principles of the European culture as guidelines for European citizens. Discussing rights and values in the Enlarging EU, it is usually assumed that the new member states are going to adopt the ... |
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Laia is a slave. Elias is a soldier. Neither is free. Under the Martial Empire, defiance is met with death. Those who do not vow their blood and bodies to the Emperor risk the execution of their loved ones and the destruction of all they hold dear. It is in this brutal world, inspired by ancient Rome, that Laia lives with her grandparents and older brother. The family ekes out an existence in the Empire's impoverished backstreets. They do not challenge the Empire. They've seen what happens to those who do. But when Laia's brother is arrested for treason, Laia is forced to make a decision. In exchange for ... |
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Set in a rich, high-fantasy world inspired by ancient Rome, Sabaa Tahir's "An Ember in the Ashes" told the story of Laia, a slave fighting for her family, and Elias, a young soldier fighting for his freedom. Now, in A Torch Against the Night, Elias and Laia are running for their lives. After the events of the Fourth Trial, Martial soldiers hunt the two fugitives as they flee the city of Serra and undertake a perilous journey through the heart of the Empire. Laia is determined to break into Kauf - the Empire's most secure and dangerous prison to save her brother, who is the key to the Scholars' ... |
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Prepare for the jaw-dropping finale of Sabaa Tahir's beloved New York Times bestselling "An Ember in the Ashes" fantasy series, and discover: Who will survive the storm? Picking up just a few months after A Reaper at the Gates left off... The long-imprisoned jinn are on the attack, wreaking bloody havoc in villages and cities alike. But for the Nightbringer, vengeance on his human foes is just the beginning. By his side, Commandant Keris Veturia declares herself Empress, and calls for the heads of any and all who defy her rule. At the top of the list? The Blood Shrike and her remaining family. Laia of ... |
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An Entertainment Weekly Summer Reads pick and New York Times bestseller! Beyond the Martial Empire and within it, the threat of war looms ever larger. Helene Aquilla, the Blood Shrike, is desperate to protect her sister's life and the lives of everyone in the Empire. But she knows that danger lurks on all sides: Emperor Marcus, haunted by his past, grows increasingly unstable and violent, while Keris Veturia, the ruthless Commandant, capitalizes on the Emperor's volatility to grow her own power, regardless of the carnage she leaves in her path. Far to the east, Laia of Serra knows the fate of the world lies not ... |
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Das Übungsbuch besteht aus fünf Modelltests. Jeder Test enthält drei Typen von Aufgaben - 10 Aufgaben zum Leseverstehen, 20 grammatikalischen Aufgaben und 10 lexikalischen Aufgaben. Jeder Test umfasst also insgesamt 40 Aufgaben, die in Rahmen von 120 Minuten gelöst werden müssen. Bei der Lösung von jeder der vierzig Aufgaben in jedem Test gibt es 5 Varianten. Nur eine davon ist aber die richtige Variante. Die Lesetexte stellen kurze Artikel (von 5-6 bis zu 13-14 Zeilen) von den Medien über aktuelle Probleme im Bereich der Politik und Wirtschaft dar. Bei den Aufgaben zum Leseverstehen &# ... |
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Ново издание на знаковия "репортаж за баналността на злото" за процеса срещу прочутия нацист в Йерусалим от Хана Аренд. Репортажът за баналността на злото "Айхман в Йерусалим" е една от най-важните и влиятелни книги на XX век. Оригинално предадено като поредица от статии за "Ню Йоркър", отразяването на сензационния процес срещу нацисткия функционер Адолф Айхман се превръща в епично платно, на което Хана Аренд, създала най-добрата научна теория за тоталитаризма, рисува смайващата историческа картина на Холокоста, на жертвите и на техните палачи. Както и на безпрецедентната възможност ... |
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Двуезично издание на немски и френски език. ... Ein Kinderkrimi in der Sprachkombi Franzosisch und Deutsch aus der Reihe "Krimis fur Kids". Ein deutsch-franzosischer Krimi: In der Bretagne ist Nachsaison, viele Ferienhauser stehen leer. Ideal fur Einbrecher! Als auch im Ferienhaus von Henris Eltern eingebrochen wird, versuchen Henri und seine deutschen Freunde, den Tater zu fassen - mithilfe Henris dressierter Ratte. Hier geht es um Spannung und knifflige Falle! Das buch beinhaltet: spannende Storys von Jugendbuchautoren geschrieben; auf Deutsch erzahlte Geschichten mit franzosischen Dialogen; kurze ... |
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Двуезично издание на български и английски език. ... Представени са 163 репродукции, подредени предимно хронологично. Обединяващ елемент в изданието са текстовете в Тетрадките на Явор Цанев с философските и естетически принципи, които той следва в творчеството си. Светоусещането на художника, разкрито в книгата, е разбираемо за поколението, изкушено от New Age идеите, с неговия непрестанен стремеж да черпи идеи от световното духовно наследство и да задълбочава в търсене на корените му в най-дълбоката древност. Явор Цанев. Пътят на художника в преследване на ирационалното е богато илюстрирано издание, което представя ... |
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In the year in which the debut novel Life in 3 was born, Stanimir Kiskinov won Bulgarian National Culture funding for translation of Bulgarian fiction into foreign languages. The author holds a Ph.D. in Political Science and a B.A. in Astrology. He holds dual US-Bulgarian citizenship. He teaches in the sociology department at Sofia University and through the foundation Europartners 2007. The entirety of his entire professional and emotional experience is in evidence in his literary project–including short theatrical and journalistic careers, 15 years in the Cultural Office of the US Embassy in Bulgaria, and extensive ... |
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Three Men in a Boat is a comic classic. When it first appeared in 1889 it became a best seller, and has remained popular ever since. This motley novel has not only been translated into many languages but has also been staged, filmed, televised and imitated. The adventures and misfortunes on the Thames of the three English friends and their pugnacious dog, Montmorency, provide rich humour, shrewd observations, lyrical reflections, and, predominantly, genially ironic perceptions of human fallibility. The sequel, Three Men on the Bummel, reunites the three friends for their "Bummel" ("roaming or wandering& ... |
