The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert B. Cialdini - New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this ... |
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"Is it possible a good novel to be written in Bulgaria in a team - and even in a triple co-authorship? What's more - that the very act of writing is more of a game, a shared creative energy and intelligent thought for the whole, rather than an internal struggle for supremacy of the authors' individual voices? The book you hold in your hands is just that. This debut novel has everything that can provoke and hold the reader's curiosity: an intriguing story, vivid conflicts, tension that grows with precise dynamics, love stories in two parallel storylines: in modern times and in ancient Egypt; drama, wise ... |
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A Brief Tour of Everything We Know. Are you a human? Do you have a mind? Then this book is for you: a wonderfully entertaining overview of all of psychology by one of its greatest experts. Nothing is more familiar and yet less understood than the human mind. It defines the experience of being human, and yet its workings contain some of the deepest mysteries ever encountered. Written by one of the world's greatest teachers of psychology, The Human Mind provides a masterful and riveting guide to all that we have learned since modern science began probing those mysteries. It will illuminate everything you think and ... |
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The number one bestseller revised and expanded. ... This revised and expanded edition of the bestselling book, "The Personal MBA" by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the ... |
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The monograph Digital Consumer Psychology aims to provide the much-needed understanding on fundamental aspects of consumer psychology in the digital age. Looking systematically at the psychological mechanisms that build the foundations of consumer behaviour from attention to action, we introduce the reader to the dynamics of interaction between humans and digitals, as well as between humans across various digital channels and applications, e.g., web and mobile, Augmented reality, Virtual reality, Extended reality, Artificial intelligence. This state-of-the-art book offers thought-provoking content that challenges experts ... |
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A world-class thinker counts the ways-100 in all-in which humans behave irrationally, showing us what we can do to recognize and minimize these thinking errors for better decisions and a better life Despite the best of intentions, humans are notoriously bad-that is, irrational-when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as cognitive errors. Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all ... |
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For two and a half thousand years The Art of War has been the core text of military strategy and planning, providing leaders with enduring insights into tactics, psychology, discipline and the nature of power. Favoured by countless great generals and military tacticians throughout history, over the last century the book has found a new lease of life, inspiring business leaders, politicians and sporting figures, and offering a profound understanding of such diverse topics as managing others and outwitting competitors. Thoroughly edited version of acclaimed Lionel Giles's translation. This edition contains textual ... |
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A Life-Changing Tool Millions of People Can't Stop Talking About. What if the key to happiness, success, and love was as simple as two words? If you've ever felt stuck, overwhelmed, or frustrated with where you are, the problem isn't you. The problem is the power you give to other people. Two simple words - Let Them - will set you free. Free from the opinions, drama, and judgments of others. Free from the exhausting cycle of trying to manage everything and everyone around you. The Let Them Theory puts the power to create a life you love back in your hands-and this book will show you exactly how to do it. In ... |
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New York Times bestseller. From the )1 bestselling author of "Drive" and "A whole new mind". "Brims with a surprising amount of insight and practical advice." The Wall Street Journal ... The groundbreaking book that unlocks the scientific secrets of good timing to help you flourish at work, at school, and at home. Every day we confront a never-ending stream of "when" decisions. When to change jobs. When to schedule a meeting or a class. When to get serious about a person or a project. Yet we make such decisions haphazardly-based on intuition and guesswork. In "When", ... |
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A single book can change your life. The Japanese phenomenon that teaches us the simple yet profound lessons required to liberate our real selves and find lasting happiness. The Courage to be Disliked shows you how to unlock the power within yourself to become your best and truest self, change your future and find lasting happiness. Using the theories of Alfred Adler, one of the three giants of 19th century psychology alongside Freud and Jung, the authors explain how we are all free to determine our own future free of the shackles of past experiences, doubts and the expectations of others. It's a philosophy that' ... |
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Compiler: Nevena Dishlieva-Krasteva. ... This is a collection of stories about our fathers who, although physically gone, are nevertheless always present. These poetic essays deliver a book about life, death, and loss; about happiness, which is always intimately personal; about life's fundamental lessons and the communication between generations. Besides drawing a dispersed but convincing portrait of life from the years of World War II through the Cold War era to the beginning of the twenty-first century, the stories included in the anthology are also of great literary quality and artistic value. And though they offer ... |
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The 7 Rules for Richer, Happier Days. ... We are busier than ever. But do we really know which experiences bring us joy and success, and which don`t? Cultural commentator James Wallman, bestselling author of Stuffocation, investigates our fear of missing out and the problem of unfulfilling time, and finds a powerful answer - a revolutionary approach to life based on the latest scientific discoveries. Bursting with original stories, fresh takes on tales you thought you knew, and insights from psychology, economics and culture, Time and How to Spend It reveals a seven-point checklist that will help you avoid empty, waste- ... |
