The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert B. Cialdini - New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this ... |
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. "The Personal MBA 10th Anniversary Edition" provides a clear overview of the essentials of every major business topic: ... |
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"Вярно ли е, че психологията е просто здрав разум? За всеки, който си задава този въпрос, тази удивителна книга – която развенчава 50 мита на популярната психология и накратко отхвърля още 250 – предлага убедителни отговори. Освен това прави и нещо повече: предлага запленяващи примери как действа науката и насърчава критичното мислене. За преподаватели, студенти, писатели и всеки, който иска да мисли по-интелигентно, тази бъдеща класика ще бъде ценен извор и страхотно четиво". Дейвид Г. Майърс, колеж Хоуп, автор на "Intuition: Its Powers & Perils""Инструмент за разбиване на митове, крайно ... |
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A Hot Startup, A Billion Dollar Fraud, A Fight for the Truth. When journalist Dan McCrum followed a tip to investigate the hot new tech company challenging Silicon Valley, everything about Wirecard looked a little too good to be true: offices were sprouting up around the world, it was reporting runaway growth and the CEO even wore a black turtleneck in tribute to Steve Jobs. In the space of a few short years, the company had come from nowhere to overtake industry giants like Commerzbank and Deutsche Bank on the stock market. As McCrum dug deeper, he encountered a story stranger and more dangerous than he ever imagined: a ... |
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This practical notebook offers a concise overview of key topics in human physiology, structured in twelve lessons. It covers the major physiological systems - muscular, nervous, cardiovascular, respiratory, renal, and digestive - with special focus on muscle and nerve function, autonomic regulation, electrocardiography (ECG), and exercise physiology. Intended for practical laboratory training, it provides essential knowledge for understanding the fundamental mechanisms of the human body in medical and health sciences education. ... |
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Content: Cell Membranes. Nervous System. Organization. Motor Division. ANS. Muscles. Cardiovascular System. Gastrointestinal System. Renal System. Acid-Base balance. Water and Electrolyte Balance. Blood. Respiratory System. Endocrine System. Metabolism. Thermoregulation. Appetite. Reproductive System. Sensory Systems. Structures and Functions of the Brain. Answer keys. ... |
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The monograph Digital Consumer Psychology aims to provide the much-needed understanding on fundamental aspects of consumer psychology in the digital age. Looking systematically at the psychological mechanisms that build the foundations of consumer behaviour from attention to action, we introduce the reader to the dynamics of interaction between humans and digitals, as well as between humans across various digital channels and applications, e.g., web and mobile, Augmented reality, Virtual reality, Extended reality, Artificial intelligence. This state-of-the-art book offers thought-provoking content that challenges experts ... |
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This book is in British English. ... Stuart is 17 years old and lives in Leeds. He has left school but he has no job and no money. He wants the motorbike that his friend Martin is selling. How will he find the money to buy Martin’s bike? Included CD contains audio versions of all the chapters of the book. Free resources including worksheets, tests and author data sheets at www.macmillanreaders.com. ... |
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He had everything he could've wanted... except her. Dangerous. Powerful. Reclusive. Vuk Markovic is notorious for shunning human interactions. The scarred billionaire rarely talks, and he has no interest in relationships outside his small but trusted circle. His only exception? Her. The beauty to his beast, the object of his obsession. He saw her first. He wanted her first. But now, she's engaged to his oldest friend-and the closer the wedding looms, the more he's torn between loyalty and desire. She should be his... and he might just risk it all to have her. Beautiful. Successful. Glamorous. To the world, ... |
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He had her, he lost her... and he'll do anything to win her back. Powerful, brilliant, and ambitious, Dominic Davenport clawed his way up from nothing to become the King of Wall Street. He has everything - a beautiful home, a beautiful wife and more money than he could spend in a lifetime. But no matter how much he accumulates, he's never satisfied. In his endless quest for more, he drives away the only person who saw him as enough. It isn't until she's gone that he realizes there may be more to life than riches and glory... but by then, it may be too late. Kind, intelligent, and thoughtful, Alessandra ... |
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She's the wife he never wanted... and the weakness he never saw coming. Ruthless. Meticulous. Arrogant. Dante Russo thrives on control, both personally and professionally. The billionaire CEO never planned to marry-until the threat of blackmail forces him into an engagement with a woman he barely knows. Vivian Lau, jewelry heiress and daughter of his newest enemy. It doesn't matter how beautiful or charming she is. He'll do everything in his power to destroy the evidence and their betrothal. There's only one problem: now that he has her... he can't bring himself to let her go. Elegant. Ambitious. ... |
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Did you know that yoga benefits every system in the body, from joints to hormone response, digestion, and brain function? Science of Yoga uncovers the facts and explains how to get the most from your practice. Each asana is demonstrated with artworks that reveal the muscle and joint actions below the surface, safe alignment, and much more. This expanded edition features therapeutic sequences tailored to help relieve common problems, such as back pain, arthritis, and anxiety, including poses that can be performed in a chair. In addition, a new focus on breathwork shows how optimal breathing both improves yoga performance ... |
