The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. "The Personal MBA 10th Anniversary Edition" provides a clear overview of the essentials of every major business topic: ... |
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Fifth Edition. ... Would you like to get acquainted with the most important techniques every company manager should know? Quickly differentiate the fundamentals from the secondary, leading to the most accurate decisions? And do all of this for both everyday and extraordinary situations? If so, simply read this book. It presents an atypical look at the most successful techniques in business and draws on rich experience. Even within complex topics, easy-to-remember examples lead the reader step by step through the material clearly and methodically. The leading principles are highlighted, as are possible exceptions to them. ... |
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Курсът е разработен за специалисти и студенти по маркетинг. 50 урока осигуряват цялата информация за основите на маркетинга, проучвания, реклама, медии и PR, а фокусът върху истински компании дава разнообразие от оригинални текстове. Учебната система "Professional English in Use" съдържа помагалата: Finance ICT Law Marketing Medicine Management Engineering Изброените компоненти от учебната система се продават поотделно. За да закупите някой от тях, последвайте съответния линк. ... |
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Modern companies face a number of challenges in performing their activities. The business environment in which they operate is characterized by dynamics, intense competition and a high degree of uncertainty and risk. Fluctuations in market demand are becoming larger and more unpredictable, and competition between goods and services offered in these markets is intensifying. All these factors require companies to take the necessary action to adapt to new conditions. The production of goods and the provision of services that customers want requires companies to pay increasing attention to their resource availability - in ... |
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This is the second, in a two-level series of business vocabulary and practice books. It is a self study/classroom book & CD pack. The first half of the book is devoted to business vocabulary and practice, the second half to skills work. The audio CD features interviews with real business people and has accompanying exercises in the book. The business vocabulary builders are intended as companions to the two business grammar builders by the same author. ... |
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Second edition. ... Integrating basic concepts and meaning. The business and societal environment has dramatically changed over the past two decades. The accountant is not more a bookkeeper but a business partner in creating both economic and societal value. Being grounded in operational reality and employing leading edge methods needed for the organizational success, management accounting is at the heart of accounting profession today. This book is your guide through the challenges in understanding this fascinating field of accounting and this profession. Management Accounting: Integrating Basic Concepts and Meaning is ... |
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Граматиките упражняват комуникативните умения като изнасяне на презентации, разговори по телефона и водене на кореспонденция. Лексикалната информация е представена и обяснена на лявата страница, а практическите упражнения са дадени на дясната страница. Второто издание включва компактдиск с интерактивни упражнения и игри, произношението на всички думи или фрази, тестове към всеки урок и фонетична таблица с насоки за произношението. Учебната система "Business Vocabulary in Use" съдържа: книга с отговори - ниво advanced книга с отговори - ниво intermediate книга с отговори - ниво elementary - pre- ... |
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Award-winning readers series of original fiction for learners of English. At seven levels, this impressive selection of carefully graded readers offers exciting reading for every student's capabilities. Alex is a soldier with a peace-keeping force in a poor country torn apart by fighting. He doesn't speak the language and is not sure why he is there. On patrol he comes face to face with the reality of what arms sales mean and pays the ultimate price. Why? ... |
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От ефективност към съвършенство. ... Тази книга показва как като лидери и организации да открием посоката и да постигаме устойчиви резултати на прага между две епохи - индустриалната и ерата на знанието. Богатството премина от парите и вещите към хората, пише Стивън Кови. Затова от нивото на тяхното лидерство зависи успехът на всички инвестиции в бизнеса. "Меките" доскоро умения се превърнаха в най-твърдите умения в новото управление през 21-ви век. За да постигаме устойчив растеж, ефективността вече не стига. Повикът е за съвършенство (excellence или greatness). Кови показва как осъзнато да изберем и да ... |
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Най-добрият наръчник за отваряне на разговори за продажби и привличане на клиенти чрез възползване от социалното продаване, телефона, електронната поща, текстовите съобщения и студените обаждания. Открийте какво е нужно, за да се превърнете в търговски суперзвезди! ... "Фанатично проучване на пазара" осигурява на търговските представители, лидерите в продажбите, предприемачите и изпълнителните директори отварящ очите наръчник, в който ясно се обяснява какво, защо и как се случва зад най-важната дейност в продажбите и бизнес развитието - проспектирането. Бруталният факт е, че причина номер едно за провал в ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
