Corporate Management. The Most Successful Techniques

Fifth Edition. Would you like to get acquainted with the most important techniques every company manager should know? Quickly differentiate the fundamentals from the secondary, leading to the most accurate decisions? And do all of this for both everyday and extraordinary situations?

If so, simply read this book. It presents an atypical look at the most successful techniques in business and draws on rich experience. Even within complex topics, easy-to-remember examples lead the reader step by step through the material clearly and methodically. The leading principles are highlighted, as are possible exceptions to them. The style is very sincere and combines the author's characteristic jocular tone with serious, in-depth discussion of the key issues.

The book also offers an original self-assessment test, which anyone can use to evaluate his or her potential success as a manager. Intense reader interests and numerous comments after the first four editions of this book have contributed to the completeness and accuracy of the current fifth edition. Examples are up to date, some as recent as 2016.

"I am sure that the interest in the book will come from ambitious people - present and future managers - and also from employees who wish go gain better insight into the mindset and consequent actions of their boss."
Dessislava Kostadinova, CEO, Building Solutions, Inc.

"Written in an accessible tone and fresh manner, the book wins with clear advice supported by insightful examples for situations and problems we often underestimate or forget... All (...) themes are presented from the point of view of practice."
Trud Newspaper, July 28 2009

Бреиттс
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breitts@gmail.com

Preface to the Fifth Edition
Introduction
Sales

• The Basics
• Initial Contact with the Customer
• Distribution
• Your Product
• Advertising
• A System for Monitoring Sales
• Warehouse Inventory
• Influences on the Decision to Purchase

Finance and Financial Control

• Planning for Cash Flow
• Leverage
• Strange Forms of Financial Analysis
• Partnership
• Franchising
• Loan Planning
• Calculation of Cost
• Cost Centers
• Sale on Credit
• Sales Revenue
• Tax Issues

Accounting

• Basic Terms
• Fixed Assets
• Inflationary Accounting

Legal Issues

• Formation of a Contract
• Breach of Contract
• Negligence
• Ownership
• Criminal Law
• Litigation and Out-of-Court Settlement
• Commercial Paper
• Variable Aspects of Law
• Payment for Legal Services

Process Approach

• Principles and Priorities
• Written Procedures
• Cost Control
• Business Development
• Production Process
• Procedures Critical with Regard to Time
• Crisis Management
• Dealing with Complaints

Working with People

• Hiring New Employees
• Career Development of Employees
• Operative Independence
• Problematic Situations
• Communication
• Non-verbal Communication
• When Staff Members Leave
• How Others Assess You

Relationships with Suppliers

• Key Suppliers
• Ordinary Suppliers
• Supplier Pricing
• Quality Control upon Delivery

Theory of Decision Making

• Potential Cost and Real Cost
• Simultaneous Occurrence of Events
• Reason and Emotion

Information Technology

• Availability of Information
• Integrity of Information
• Confidentiality of Information
• Social Media

Government Influence on Business
The Final Word