The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It?

In this new and totally revised edition of the over one million copy bestseller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vial, often overlooked distinction between working on your business and working in your business. This book will truly enable readers to grow their businesses in a predictable and productive way.

More then two million copies sold.

Букохолик ЕООД
София, 1379
ул. Гюешево 83
sales@bookoholic.net

Acknowledgments
Foreword
Introduction
The E-Myth and American Small Business

• The Entrepreneurial Myth
• The Entrepreneur, the Manager, and the Technician
• Infancy: The Technician's Phase
• Adolescence: Getting Some Help
• Beyond the Comfort Zone
• Maturity and the Entrepreneurial Perspective

The Turn-Key Revolution: A New View of Business

• The Turn-Key Revolution
• The Franchise Prototype
• Working On Your Business, Not In It

Building a Small Business That Works!

• The Business Development Process
• Your Business Development Program
• Your Primary Aim
• Your Strategic Objective
• Your Organizational Strategy
• Your Management Strategy
• Your People Strategy
• Your Marketing Strategy
• Your Systems Strategy
• A Letter to Sarah

Epilogue: Bringing the Dream Back to Small Business Worldwide
Afterword: Taking the First Step