The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert B. Cialdini - New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this ... |
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Трето разширено издание. ... В тази книга д-р Робърт Чалдини, забележителен експерт в областта на влиянието и убеждаването, разкрива психологическите механизми, които карат хората да дават съгласието си. Ще научите седемте универсални принципа за влияние и как да ги използвате, за да убеждавате умело, и - което е не по-малко важно - как да се защитавате срещу непочтени опити да ви убедят. От книгата ще научите: Взаимност: вътрешният подтик да се отплатим за това, което ни е дал друг човек. Обвързаност и последователност: веднъж направили избор или заели позиция, ние се стараем да се държим последователно, за да ... |
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Скритите механизми на ефикасното влияние. ... Във всекидневието постоянно се налага да убеждаваме в нещо другите - наши близки, колеги, партньори или просто случайни хора. Как да получим съгласието на човека отсреща - това е въпрос, който има важни практически измерения в много житейски ситуации. Пред-убеждаването на Робърт Чалдини предлага задълбочен поглед върху скритите механизми, които позволяват да привлечем другите на наша страна неусетно за тях, без пряко да настояваме и изискваме. Множеството научни изследвания, цитирани от автора, убедително подкрепят неговите твърдения, а увлекателният стил и елегантният хумор ... |
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When raised to the level of art, seduction - an indirect and subtle form of power - has toppled empires, won elections and enslaved great minds. Immerse yourself in the twenty-four maneuvers and strategies of the seductive process, the ritual by which a seducer gains mastery over the object of their desire. Understand how to Poeticize Your Presence, Keep them in Suspense - What Comes Next and Master the Art of the Bold Move. Every bit as essential as The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion that reveals one of history's greatest weapons and the ultimate form of power. You ... |
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Интересната криминална история се разиграва във време и място, които дават възможност да се разкрие пред читателите един изключително интересен свят: Войводина на прага на XX век с нейното пъстро многонационално население; съжителството и сблъсъка на постиженията на XX век с предразсъдъците и суеверията. Авторът описва този вълнуващ свят с изключителен финес и чувство за хумор, въвличайки ни в ежедневието на отдалечената и все пак близка епоха. В романа се преплитат фикция и действителност. Криминалната история е измислена, но много от героите са действителни личности, живели и работили, респективно творили във Войводина. ... |
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Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then how to change them completely. Charles Darwin began as an underachieving schoolboy, Leonardo da Vinci as an illegitimate outcast. The secret of their eventual greatness lies in a rigorous apprenticeship: by paying close and careful attention, they learnt to master the hidden codes which determine ultimate success or failure. Then, they rewrote the rules as a reflection ... |
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The perfect pocketbook gift for the power-hungry - from the modern Machiavelli, Robert Greene, international bestselling sensation author of The 48 Laws of Power, Seduction and War. This concise version of the business classic Mastery provides a shortcut to Greene's powerful new tools for achieving greatness. Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then change them completely. Charles Darwin began as an ... |
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Teaches you how to cheat, dissemble, feign, fight and advance your cause Independent on Sunday. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and captured great minds. Immerse yourself in the twenty-four maneuvers and strategies of the seductive process, understand how to Poeticize Your Presence, and Master the Art of the Bold Move. In this condensed version of Greene 's bestselling The Art of Seduction, learn how to gain mastery over the subject of your desire, and how to keep those you want constantly anticipating what comes next. Every bit ... |
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Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, ... |
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Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War. Abundantly illustrated with examples from history, from powerful world leaders like Napoleon and Margaret Thatcher, to Shaka the Zulu and Hannibal, each of the thirty-three chapters outlines a strategy to help you win life's wars. Learn proactive methods that require you to maintain initiative and negotiate from positions of strength, or defensive strategies that ... |
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Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War. Abundantly illustrated with examples from history, from powerful world leaders like Napoleon and Margaret Thatcher, to Shaka the Zulu and Hannibal, each of the thirty-three chapters outlines a strategy to help you win life's wars. Learn proactive methods that require you to maintain initiative and negotiate from positions of strength, or defensive strategies that ... |
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"The perfect gift book for the power hungry (and who doesn't want power?) at an excellent price. This is the concise edition of an international bestseller. At work, in relationships, on the street or on the 6 o'clock news: the 48 Laws apply everywhere. For anyone with an interest in conquest, self-defense, wealth, power or simply being an educated spectator, The 48 Laws of Power is one of the most useful and entertaining books ever. The distilled wisdom of the masters - illustrated through the tactics, triumphs and failures from Elizabeth I to Henry Kissinger on how to get to the top and stay there. Wry, ... |
