The monograph Digital Consumer Psychology aims to provide the much-needed understanding on fundamental aspects of consumer psychology in the digital age. Looking systematically at the psychological mechanisms that build the foundations of consumer behaviour from attention to action, we introduce the reader to the dynamics of interaction between humans and digitals, as well as between humans across various digital channels and applications, e.g., web and mobile, Augmented reality, Virtual reality, Extended reality, Artificial intelligence. This state-of-the-art book offers thought-provoking content that challenges experts ... |
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A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distil into a logo across events, fashion, media, music, and retailers. Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity. " ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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Building the next business generation. The Business 2.0 provides university students who are preparing for future employment with the language and business skills they need to succeed in a competitive international environment. Based on extensive user feedback, research into Business English studies and the evolving needs of employers, the course builds on the success of the original edition and offers students the confidence, language and skills to thrive in an international work environment. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So ... |
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Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times. The times and circumstances in which people were raised often shape them - yet a few leaders have managed to shape their times. In this follow-up to the bestselling business classic The Hard Thing About Hard Things, Ben Horowitz turns his attention to a question crucial to every organisation: How do you create and sustain the culture you ... |
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Your Step-by-Step Guide to Bootstrapping $1M+ Digital Businesses. This book is a comprehensive guide to building and scaling successful digital businesses. It offers a practical, hands-on approach to entrepreneurship, focusing on actionable strategies and real-world examples rather than abstract theories. The book covers a wide range of topics essential for digital CEOs, including developing a resilient mindset, conducting market research, selecting the right business model, and implementing effective growth strategies. It delves into various digital business models, such as service-based businesses, e-commerce, SaaS, ... |
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Professional English in Use Engineering offers specialist vocabulary reference and practice for engineering students and engineers who need to use English at work. It covers a wide range of engineering fields, including civil, mechanical and electrical engineering. Based on the bestselling English Vocabulary in Use format, left-hand pages explain new words and expressions and right-hand pages provide activities to help learners develop their understanding of new language. Suitable for Intermediate to Upper Intermediate level students, this book is ideal for self-study, classroom work and one-to-one lessons, and includes ... |
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Part of the hugely popular "Professional English in Use" series, this book offers management vocabulary reference and practice for learners of intermediate level and above (B1-C1). Key MBA topics, covered in 40 independent units, including Leadership, Change Management and Finance are presented through real business case studies. The course has been informed by the Cambridge International Corpus to ensure that the language taught is up-to-date and frequently used. Primarily designed as a self-study book, it can also be used for classroom work and one-to-one lessons. This book is a must for both students of MBA ... |
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What happens when America's First Son falls in love with the Prince of Wales? When his mother became President, Alex Claremont-Diaz was promptly cast as the American equivalent of a young royal. Handsome, charismatic, genius - his image is pure millennial-marketing gold for the White House. There's only one problem: Alex has a beef with the actual prince, Henry, across the pond. And when the tabloids get hold of a photo involving an Alex-Henry altercation, U.S./British relations take a turn for the worse. Heads of family, state, and other handlers devise a plan for damage control: staging a truce between the two ... |
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This summer, Reese Camden is trading sweet tea and Southern hospitality for cold brew and crisp coastal air. She's landed her dream marketing internship at Friends of Flavor, a wildly popular cooking channel in Seattle. The only problem? Benny Beneventi, the relentlessly charming, backwards-baseball-cap-wearing culinary intern and her main competition for the fall job. Reese's plan to keep work a No Feelings Zone crumbles like a day-old muffin when she and Benny are thrown together for a video shoot that goes viral, making them the internet's newest ship. Audiences are hungry for more, and their bosses at ... |
